Urban Planet: Pothole Advertising


Urban Planet is a daily roundup of  blogs from around the world dealing specifically with urban environments. We’ll be on the lookout for websites outside the country that approach themes related to urban experiences and issues.

Are potholes the next frontier for outdoor advertising? In Montreal this week, morning commuters were caught off guard by a sedan which appeared to have been swallowed by an enormous pothole on de la Cathédrale. The stunt was the work of an ad agency promoting Pothole Season – a smartphone app to help drivers locate potholes. (Montreal Gazette)

Image from Montreal Gazette

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