Introducing the #bikeYVR Print Campaign

We just adore exploring Vancouver’s serene streets, separated lanes, and stunning seawall on a bicycle. The beautiful landscape and moderate climate make cycling an easy, year-round activity. We’re not alone, either. Our #bikeYVR campaign features fun and playful photos of twelve Vancouverites – of all ages and abilities – sharing inspiring words on what makes them passionate about riding a bike. Each person in the series has their own reasons to cycle for transport, but they all have one thing in common: an unbridled love for the joy and simplicity of two-wheeled travel.
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Chris & Melissa Bruntlett are the co-founders of Modacity, a multi-service consultancy focused on inspiring healthier, happier, simpler forms of urban mobility through words, photography and film. You can find them on Twitter: @modacitylife.

2 comments

  1. Great campaign. Time for a Toronto response….to be postered at key times. I’d crowdsource kick in for that.

    PS – where’s the calendar release Vancouver?

  2. Hi DGBM! We are already talking to the good folks at BikingToronto.com about putting together a #bikeTO campaign in the coming months. Stay tuned!

    Also, some kind of calendar is definitely in the cards. Give us a follow on Facebook/Twitter for details, as they become available: @modacitylife. Cheers! Chris.

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