Them.ca, a Toronto-based non-profit street art organization, announced today the launch of a new project called The Beautiful City Billboard Fee (BCBF). The BCBF proposes that billboard companies pay an annual fee with the proceeds used to commission public art. The BCBF could fund the renewal and celebration of local communities through creative expression.
Also annouced by Them.ca, a poll conducted by Pollara found that 66% of Canadians support the BCBF initiative. The results were identical in Toronto. This is all very encouraging news for those concerned about ad encroachment and the commercialization of our public spaces.
Read the press release.