Glad to see communications giant Rogers is into graffiti. If they feel it’s appropriate to do this to a public sidewalk, is it okay for any of us to put up our own stencil graffiti on the outside walls of the Rogers Centre? (Oddly, this photo is very close to where Audi placed one of their infamous ad creep ‘sculptures’ this spring.)
I get annoyed when I see stencil designs on sidewalks promoting bands, but almost all of them are local outfits that do not have the marketing budget to buy subway station domination, full page ads in newspapers and magazines, and numerous TV commercials. No doubt, this form of advertising creep is effective, and the campaign is kinda clever.
But big businesses like Rogers (and the ad company responsible for implementing the campaign) should act like responsible corporate citizens. Sadly, these companies take advantage of the City’s over-stretched staff. They are fully aware that City will not invest the time or energy to prosecute them. But when teenagers get caught with a spray-paint can in hand, they’re arrested and eventually ordered to take part in community services.
photo by Bouke Salverda