Brad Ross has been the City of Toronto’s clear, concise and witty mouthpiece for several years and he’ll soon be moving onward and upward. Beginning in April, the TTC will be the beneficiary of Ross’s services as he becomes, what I’m told is, the first director of communications in the history of the Commission.
Being a spokesperson can be one of the toughest jobs around and ends up with many a communicator under the proverbial bus. At the City of Toronto the likelihood of that rises considerably because of the number of media outlets and a less than streamlined political culture. As a testament to his abilities, Ross is moving on on a high note and with the praise of the mayor’s deputy communications director, and former press gallery scribe, Stuart Green to boot:
â€œ(The City’s) loss is the TTC’s gain. Brad is an exceptional communicator with vision and smarts to back up his words. In his role as spokesperson for the city, he was able to clearly and articulately convey a message in a way that was informative to Torontonians. His commitment to his job is without question. We wish him the best of luck in his new position and look forward to working with him in on building a great city with an exceptional public transit system.â€
Who ever takes over as the City’s primary spokesperson will have big shoes to fill.