The TTC streetcar shelter at King and Bathurst was recently converted into a 3D ad for Coors Light. The artistic side of me can see the creativity in an ad like this, but the public space advocate in me thinks its just stupid. It always seems ridiculous to me to see our important infrastructure being turned into promotional tools. I’m comfortable with how the ads are displayed normally as they don’t (usually) affect the overall feel of a streetscape or hinder the sight lines of waiting transit riders. But these added 3D installations just make a shelter feel cheap and anyone inside the shelter an unwilling participant in the ad campaign.
Or maybe I’m just ticked because the shelter looks so refreshingly cool — with frosted windows on two sides — when I pass by on my bike, dripping with sweat (I did see an older, sweaty man go inside the shelter the other day thinking it was some kind of cooler; he cursed out loud when he realized he’d been duped).
photo by Bouke Salverda