CivicAction has launched its campaign to get Toronto talking about new transit. Perhaps wisely, their campaign is starting with a less policy-oriented approach than my series last week, focusing instead on the potential benefits of building a comprehensive rapid transit network in the Greater Toronto and Hamilton Area.
The campaign is called “What would you do with 32″, based on the calculation that the full transit network proposed by Metrolinx would save commuters an average of 32 minutes a day in their commute. It asks people to talk about what they would do with the 32 minutes saved (for Twitter, #your32):
There’s a plan in place to dramatically improve transportation in the Greater Toronto and Hamilton Area – one that could actually save you an average of 32 minutes on your daily commute. But it will take all of our support to help make it happen. Together, we’ll make transportation in the region more efficient and connect people in ways never dreamed of before. With your help we can create a Greater Toronto and Hamilton Area that’s, well, greater than ever.
(Digging into the details, it looks like it’s not so much that we would save 32 minutes from our current commute, more the case that if we don’t build Metrolinx’s The Big Move plan, our commuting time will increase by almost 30 minutes in the next 30 years. From the campaign site:
[32 minutes] is the difference between the average commute time if The Big Move is built (77 minutes; Source: Metrolinx), and the commute time if no comprehensive system is in place (109 minutes; Source: Metrolinx).
Average commute time in Toronto is currently estimated at around 82 minutes).