{"id":6370,"date":"2010-10-06T12:00:37","date_gmt":"2010-10-06T15:00:37","guid":{"rendered":"http:\/\/spacingatlantic.ca\/?p=6370"},"modified":"2013-01-21T04:58:43","modified_gmt":"2013-01-21T08:58:43","slug":"world-wide-wednesday-no-ridiculous-car-trips","status":"publish","type":"post","link":"https:\/\/spacing.ca\/atlantic\/2010\/10\/06\/world-wide-wednesday-no-ridiculous-car-trips\/","title":{"rendered":"World Wide Wednesday: No Ridiculous Car Trips"},"content":{"rendered":"

\"\"<\/a><\/em><\/p>\n

\"\"<\/a>Each week we will be focusing on blogs from around the world dealing specifically with urban environments. We\u2019ll be on the lookout for websites outside the country that approach themes related to urban experiences and issues.
\n<\/em>\"\"<\/p>\n

\u2022 In Malmo, Sweden, a witty cycling campaign is getting real results. Now four-years old, “No Ridiculous Car Trips” capitalized on the unfortunate reality that 50% of all trips under 5 km in the city were taken by car. Recognizing this ridiculous waste (and enormous potential), a group of dedicated citizens combined installation art, story telling and incentives to get people to re-consider their modal choices. Copenhagenize<\/a> has a delightful short film profiling the campaign.<\/p>\n

\u2022 In London, England, the choice to take transit is now back on the table as Underground employees are return to work following a 24-hour strike. According to the BBC<\/a>, the strike was prompted by job cuts and several more disruptions are planned for November if the dispute remains unresolved.
\n\"\" \"\"
\n\u2022 Say hello to Shweeb – the New Zealand company looking to revolutionize urban transportation with its human-powered monorail. Backed by a $1 million investment from Google, Shweeb will move forward with their prototype of person-sized glass capsules pictured above, reports the Atlantic Wire.<\/a><\/p>\n

\u2022 Brand Avenue<\/a> has a fascinating compendium of films related to outdoor advertising. Contrast the 1940s film “To Market, To Market” which explains how to use outdoor advertising can harness the consumer power of daily commuters to Logorama, a film about Los Angeles optimized for advertising.
\n
\nPhoto from The Atlantic Wire<\/a><\/em><\/p>\n

Do you have a World Wide Wednesday worthy article you’d like to share? Send the link to www@spacing.ca
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Each week we will be focusing on blogs from around the world dealing specifically with urban environments. We\u2019ll be on the lookout for websites outside the country that approach themes related to urban experiences and issues. \u2022 In Malmo, Sweden, a witty cycling campaign is getting real results. Now four-years old, “No Ridiculous Car Trips”Continue reading “World Wide Wednesday: No Ridiculous Car Trips”<\/span><\/a><\/p>\n","protected":false},"author":4081,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[5864],"tags":[1653,516,3166,671,786,1245,3168,1975,3165,652,3167,499,370],"class_list":["post-6370","post","type-post","status-publish","format-standard","hentry","category-features","tag-bbc","tag-google","tag-logorama","tag-london","tag-los-angeles","tag-new-zealand","tag-outdoor-advertising","tag-sweden","tag-to-market","tag-united-kingdom","tag-urban-transportation","tag-usd","tag-world-wide-wednesday"],"acf":[],"yoast_head":"\nWorld Wide Wednesday: No Ridiculous Car Trips - Spacing Atlantic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/atlantic\/2010\/10\/06\/world-wide-wednesday-no-ridiculous-car-trips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Wide Wednesday: No Ridiculous Car Trips - Spacing Atlantic\" \/>\n<meta property=\"og:description\" content=\"Each week we will be focusing on blogs from around the world dealing specifically with urban environments. 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