{"id":1633,"date":"2008-10-29T16:00:04","date_gmt":"2008-10-29T20:00:04","guid":{"rendered":"http:\/\/spacingmontreal.ca\/2008\/10\/29\/room-to-make-it-real\/"},"modified":"2013-01-21T11:06:02","modified_gmt":"2013-01-21T16:06:02","slug":"room-to-make-it-real","status":"publish","type":"post","link":"https:\/\/spacing.ca\/montreal\/2008\/10\/29\/room-to-make-it-real\/","title":{"rendered":"“Room to make it real”"},"content":{"rendered":"

After spending\u00a0$487 000, with another $200 000 to go,\u00a0Greater Montreal (not to be confused with the slightly smaller Montreal Metropolitian Community) finally has a “brand”.\u00a0 The colourful “M” with the slogan “Room to make it real” in English and “Le Grand Montr\u00e9al: L’espace pour se r\u00e9aliser” in French was developed with the hope of giving the greater Montreal area (an area encompassing 78 municipalities with a total population of approximately 3 635 571 people)\u00a0an identity\u00a0as well\u00a0a way to promote itself internationally.\u00a0 Yesterday, The Gazette<\/a> spoke to Laurent Pepin, a partner and senior vice-president at National Public Relations in Montreal to get his take on the logo:<\/p>\n

“It refers to the fact the Greater Montreal region offers a physical space … for a pleasant quality of life, where you can earn a living and raise a family, but also have access to nature, waterways and the vast green spaces you find on Montreal Island and in the other municipalities of the region, but it’s also a reference to psychological space and creative space, and the possibility of realizing your projects, your ambitions and your career.”<\/em><\/p><\/blockquote>\n

<\/p>\n

It would seem, however, that Pepin may be the only person with anything positive to say about Greater Montreal’s new “identity”.\u00a0 Kate McDonnell, writer of the Montreal City Weblog gave\u00a0her take<\/a>\u00a0on the logo yesterday using her experience as a graphic designer to describe what a mess coming up with a logo can be with too many hands in the pot.\u00a0 Today, Le Journal de Montr\u00e9al weighs in <\/a>on “le gros pouf” and The Gazette asks its readers <\/a>what they think of the logo and the costs associated with it.\u00a0 It can go without saying that most people seem\u00a0not to be overly impressed.\u00a0 Reader Wayne Again suggests a pretty good plan:<\/p>\n

\n

“An idea from a co-worker.: Let’s try to cut the cost by sending an upside-down version to Winnipeg and send a 45-degree rotated version to Edmonton! There you go. We just cut the cost by two-thirds.”<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

After spending\u00a0$487 000, with another $200 000 to go,\u00a0Greater Montreal (not to be confused with the slightly smaller Montreal Metropolitian Community) finally has a “brand”.\u00a0 The colourful “M” with the slogan “Room to make it real” in English and “Le Grand Montr\u00e9al: L’espace pour se r\u00e9aliser” in French was developed with the hope of givingContinue reading ““Room to make it real””<\/span><\/a><\/p>\n","protected":false},"author":5014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[7830,7840],"tags":[8,645,40,755,1023],"class_list":["post-1633","post","type-post","status-publish","format-standard","hentry","category-communication","category-politics","tag-city-hall","tag-co-worker","tag-communications","tag-edmonton","tag-winnipeg"],"acf":[],"yoast_head":"\n"Room to make it real" - Spacing Montreal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/montreal\/2008\/10\/29\/room-to-make-it-real\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Room to make it real" - Spacing Montreal\" \/>\n<meta property=\"og:description\" content=\"After spending\u00a0$487 000, with another $200 000 to go,\u00a0Greater Montreal (not to be confused with the slightly smaller Montreal Metropolitian Community) finally has a “brand”.\u00a0 The colourful “M” with the slogan “Room to make it real” in English and “Le Grand Montr\u00e9al: L’espace pour se r\u00e9aliser” in French was developed with the hope of givingContinue reading "“Room to make it real”"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spacing.ca\/montreal\/2008\/10\/29\/room-to-make-it-real\/\" \/>\n<meta property=\"og:site_name\" content=\"Spacing Montreal\" \/>\n<meta property=\"article:published_time\" content=\"2008-10-29T20:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-21T16:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm4.static.flickr.com\/3184\/2985041202_9a18d69501.jpg\" \/>\n<meta name=\"author\" content=\"Chris Erb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Spacing\" \/>\n<meta name=\"twitter:site\" content=\"@Spacing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Erb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spacing.ca\/montreal\/2008\/10\/29\/room-to-make-it-real\/\",\"url\":\"https:\/\/spacing.ca\/montreal\/2008\/10\/29\/room-to-make-it-real\/\",\"name\":\"\\\"Room to make it real\\\" - 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