{"id":23332,"date":"2013-07-23T16:42:25","date_gmt":"2013-07-23T20:42:25","guid":{"rendered":"http:\/\/spacing.ca\/montreal\/?p=23332"},"modified":"2013-07-23T16:53:27","modified_gmt":"2013-07-23T20:53:27","slug":"how-pink-balls-have-revitalized-the-village","status":"publish","type":"post","link":"https:\/\/spacing.ca\/montreal\/2013\/07\/23\/how-pink-balls-have-revitalized-the-village\/","title":{"rendered":"How Pink Balls have revitalized The Village"},"content":{"rendered":"<p>For the third summer in a row, the Gay Village\u00a0of Montreal has been animated by the vibrant street-canopy installation designed by <a href=\"http:\/\/www.claudecormier.com\/project\/pink-balls\/\">Claude Cormier + Associ\u00e9s<\/a>.<\/p>\n<p><a href=\"http:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1025_51_img_39-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23344\" alt=\"1025_51_img_39-2\" src=\"http:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1025_51_img_39-2-600x414.jpg\" width=\"600\" height=\"414\" srcset=\"https:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1025_51_img_39-2-600x414.jpg 600w, https:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1025_51_img_39-2-300x207.jpg 300w, https:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1025_51_img_39-2.jpg 936w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>\u00a0<a href=\"http:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1027_51_img_32mod-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23343\" alt=\"1027_51_img_32mod-1\" src=\"http:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1027_51_img_32mod-1-600x414.jpg\" width=\"600\" height=\"414\" srcset=\"https:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1027_51_img_32mod-1-600x414.jpg 600w, https:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1027_51_img_32mod-1-300x207.jpg 300w, https:\/\/spacing.ca\/montreal\/wp-content\/uploads\/sites\/5\/2013\/07\/1027_51_img_32mod-1.jpg 936w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Over 170,000 pink balls in three sizes and five subtle shades of pink are suspended over the entire Sainte-Catherine Est portion of the neighbourhood, extending a full kilometre from rue Saint-Hubert to rue Papineau.<\/p>\n<p>In the past year, <a href=\"http:\/\/www.ubiquemedia.com\/les-boules-roses\/\">Ubique Media<\/a>, in partnership with <a href=\"http:\/\/www.unmondeunvillage.com\/\">La Soci\u00e9t\u00e9 de D\u00e9veloppement Commercial (SDC) du village<\/a>, developed this short promotional video for the village, but the Pink Ball installation (aka. Les boules roses) was the inspiration and the star of the video.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/27117847\" width=\"600\" height=\"338\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p>The design has been a huge success, proven by it&#8217;s return year after year. This urban intervention has been so popular with locals and visitors alike that it&#8217;s become a neighbourhood amenity and a destination, revitalizing the Village in the summer months. But it doesn&#8217;t stop there as it&#8217;s also becoming a cultural landmark.<\/p>\n<p>The installation was even featured on our blog as the\u00a0<a href=\"http:\/\/spacing.ca\/montreal\/2013\/06\/23\/photo-du-jour-les-boules-roses\/\">photo du jour on June 21, 2013<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the third summer in a row, the Gay Village\u00a0of Montreal has been animated by the vibrant street-canopy installation designed by Claude Cormier + Associ\u00e9s. \u00a0 Over 170,000 pink balls in three sizes and five subtle shades of pink are suspended over the entire Sainte-Catherine Est portion of the neighbourhood, extending a full kilometre from<a href=\"https:\/\/spacing.ca\/montreal\/2013\/07\/23\/how-pink-balls-have-revitalized-the-village\/\">Continue reading <span class=\"sr-only\">&#8220;How Pink Balls have revitalized The Village&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8188,"featured_media":23333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[7839,29],"tags":[],"class_list":["post-23332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neighbourhoods","category-streetscape"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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