{"id":743,"date":"2008-03-27T00:53:59","date_gmt":"2008-03-27T05:53:59","guid":{"rendered":"http:\/\/spacingmontreal.ca\/2008\/03\/27\/mobile-advertisement\/"},"modified":"2013-01-21T11:49:20","modified_gmt":"2013-01-21T16:49:20","slug":"mobile-advertisement","status":"publish","type":"post","link":"https:\/\/spacing.ca\/montreal\/2008\/03\/27\/mobile-advertisement\/","title":{"rendered":"“Mobile” advertisement"},"content":{"rendered":"

\"Telus<\/a><\/p>\n

During a routine Chinatown stroll on a Friday evening two or three weeks ago, I came across an unusual form of advertisement on the wall adjacent to the empty space left by the burnt-down building at the corner of St-Laurent and De La Gaucheti\u00e8re. I saw the familiar logo<\/a> of a well-known telecommunication company, which then quickly shifted back to the sales pitch, lit on an otherwise blank building side.<\/p>\n

Where could this come from, we wondered? After looking behind the wooden barrier, and at any window on the wall of the building on the opposite side of De La Gaucheti\u00e8re, we realized that the advert was projected from the van<\/a> parked right under our noses!<\/p>\n

Peter Lavoie, the man behind its wheel, told us that he worked for a Vancouver-based company called Media Merchants<\/a>, hired by their client to drive around town and project the ads at various locations. The evening’s itinerary was to include places like St-Laurent & Napoleon, a few steps from Schwartz’s, as well as the highly frequented corner of Ste-Catherine and Crescent. Asked whether his company was allowed to project on walls that it did not own, Lavoie admitted that it was still a gray area.<\/p>\n","protected":false},"excerpt":{"rendered":"

During a routine Chinatown stroll on a Friday evening two or three weeks ago, I came across an unusual form of advertisement on the wall adjacent to the empty space left by the burnt-down building at the corner of St-Laurent and De La Gaucheti\u00e8re. I saw the familiar logo of a well-known telecommunication company, whichContinue reading ““Mobile” advertisement”<\/span><\/a><\/p>\n","protected":false},"author":5016,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[102],"tags":[53,2115,2114,28,148],"class_list":["post-743","post","type-post","status-publish","format-standard","hentry","category-spacing","tag-chinatown","tag-napoleon","tag-peter-lavoie","tag-spacing-montreal","tag-vancouver"],"acf":[],"yoast_head":"\n"Mobile" advertisement - Spacing Montreal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/montreal\/2008\/03\/27\/mobile-advertisement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Mobile" advertisement - Spacing Montreal\" \/>\n<meta property=\"og:description\" content=\"During a routine Chinatown stroll on a Friday evening two or three weeks ago, I came across an unusual form of advertisement on the wall adjacent to the empty space left by the burnt-down building at the corner of St-Laurent and De La Gaucheti\u00e8re. 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