{"id":1002,"date":"2006-07-19T13:59:27","date_gmt":"2006-07-19T17:59:27","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1002"},"modified":"2013-01-21T12:57:00","modified_gmt":"2013-01-21T17:57:00","slug":"johnny-drives-his-chevy-onto-the-sidewalk","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2006\/07\/19\/johnny-drives-his-chevy-onto-the-sidewalk\/","title":{"rendered":"Johnny Drives his Chevy onto the Sidewalk"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/spacing.ca\/toronto\/images\/Sidewalk.0.jpg\" \/><\/p>\n<p>On his nice blog <a href=\"http:\/\/aquaticexistence.blogspot.com\">Aquatic Existence<\/a>,  Matt Ross has a post called &#8220;<a href=\"http:\/\/aquaticexistence.blogspot.com\/2006\/07\/this-really-annoys-me.html\">This really annoys me<\/a>&#8221; about some guerilla marketing by Chevrolet he found on some Toronto sidewalks (the above picture is his). He writes, in part:<\/p>\n<blockquote><p><em>Recently, Chevrolet began running commercials for a variety of vehicles using a character named Johnny. In each episode Johnny tells the host the right way to operate a vehicle and be a responsible driver, in a cheesy 1950&#8217;s sort of way. The commercials are mildly amusing and show some creativity. They have since been extended to billboards and posters, etc. All of this is fine, but their latest move crosses the line. They are spray painting ads on sidewalks.<br \/>\n<\/em><\/p>\n<p><em>I took this photo outside of the OCAD building, but it is one of many. I have seen them on Queen St., outside of 52 Division Police Station on Dundas St. and many other locations. This is so inappropriate I cannot even begin to describe it.<\/em><\/p>\n<p><em>If approved, then whoever allowed it should be held accountable. If this is simply criminal vandalism, then Chevrolet needs to be punished accordingly and these need to be cleaned off.<\/em><\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"https:\/\/spacing.ca\/toronto\/images\/sidewalk-ad-2793.jpg\" \/><\/p>\n<p>It&#8217;s a similar campaign to the Yellow Pages one from last year (which at least used the sidewalk kind-of creatively) . There was also a company a year or two ago that did a similar thing and was ordered, if I recall, to clean it up (was it the Nike-Kensington gallery space &#8220;incident&#8221;?). Perhaps this ad firm was inspired by all the Chevy&#8217;s (and four-wheeled relatives) we find <a href=\"https:\/\/spacing.ca\/toronto\/?p=957\">parked up on the sidewalk<\/a> these days. Or maybe they looked forward to a blog like Spacing or Aquatic Existence picking up on it, and getting Johnny&#8217;s word out even more. If you turn your speakers up right now, you may be able to hear Bob Seger&#8217;s <em>Like A Rock<\/em> in the background.<br \/>\nIt doesn&#8217;t help that whoever Chevy hired to do the installation got red paint outside the stencils. If you&#8217;re going to be an illegal guerilla, at least be a smart and competent one, like Koko that gorilla who can do sign language.<br \/>\n&#8212;<\/p>\n<p><em><strong>Unrelatedly<\/strong><\/em>:<\/p>\n<p>Matt also points out that <a href=\"http:\/\/www.rocketboom.com\/vlog\/archives\/2006\/07\/rb_06_jul_19.html\">today&#8217;s<\/a> Rocketboom episode is on the AGO and Cronenberg&#8217;s Warhol exhibit. Spacing quite admires the way Rocketboom makes their daily programs, often featuring some element of public space. <a href=\"http:\/\/www.rocketboom.com\/vlog\/archives\/2006\/07\/rb_06_jul_18.html\">Yesterday&#8217;s<\/a> episode had some public space invaders, in the form of (fake) dead pedestrians used as traffic calming bumps &#8212; the kind of guerilla effort that has a purpose aruguably more altuistic than Johnny&#8217;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On his nice blog Aquatic Existence, Matt Ross has a post called &#8220;This really annoys me&#8221; about some guerilla marketing by Chevrolet he found on some Toronto sidewalks (the above picture is his). He writes, in part: Recently, Chevrolet began running commercials for a variety of vehicles using a character named Johnny. In each episode<a href=\"https:\/\/spacing.ca\/toronto\/2006\/07\/19\/johnny-drives-his-chevy-onto-the-sidewalk\/\">Continue reading <span class=\"sr-only\">&#8220;Johnny Drives his Chevy onto the Sidewalk&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4004,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[21759],"tags":[11,2930,2935,2931,2932,2054,1680,316,2934,2933,19],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-features","tag-ad-creep","tag-bob-seger","tag-division-police-station","tag-johnny-drives","tag-matt-ross","tag-nike","tag-ocad-building","tag-queen","tag-red-paint","tag-responsible-driver","tag-toronto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Johnny Drives his Chevy onto the Sidewalk - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2006\/07\/19\/johnny-drives-his-chevy-onto-the-sidewalk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Johnny Drives his Chevy onto the Sidewalk - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"On his nice blog Aquatic Existence, Matt Ross has a post called &#8220;This really annoys me&#8221; about some guerilla marketing by Chevrolet he found on some Toronto sidewalks (the above picture is his). 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