{"id":11648,"date":"2010-06-11T16:48:10","date_gmt":"2010-06-11T20:48:10","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=11648"},"modified":"2013-01-21T13:55:56","modified_gmt":"2013-01-21T18:55:56","slug":"farm-friday","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/","title":{"rendered":"Farm Friday"},"content":{"rendered":"<p><a href=\"http:\/\/farm5.static.flickr.com\/4052\/4627450931_30f72012ca_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Dufferin Grove Farmers' Market\" src=\"http:\/\/farm5.static.flickr.com\/4052\/4627450931_30f72012ca_o.jpg\" alt=\"\" width=\"567\" height=\"378\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/spacing.ca\/images\/feature-graphics\/feature-farm-friday-600.gif\" alt=\"\" width=\"600\" height=\"72\" \/><\/p>\n<p>The sun is shining, the vegetable crisper is empty, and you want to whip up something fresh and delicious for dinner. Does a trip to the grocery store fill your lust for crispy, crunchy carrots or is a trip to the local farmers\u2019 market in order? There are about 25 to choose from, but who has the best lettuce, eggs, or fruit? Or is there one right around the corner from you, open now, that you could drop in on the way home from work? And if there isn\u2019t, then why not?<\/p>\n<p>Starting next week, I\u2019m going to undertake the delightful task of profiling the array of farm fresh, Greenbelt-friendly farmers\u2019 markets in the city. There is one almost every day of the week throughout the summer, with an abundance of weekend markets and a handful open year-round.<\/p>\n<p>But first we\u2019d like to go to the core of the farmers\u2019 markets: the Greenbelt itself. Most of the farmers who bring their wares to market are situated within Ontario\u2019s Greenbelt, which encompasses the Niagara Escarpment, the Oak Ridges Moraine, and Rouge Park and home to over 7,000 farms. It\u2019s the richest agricultural land in the country; Birkhard Mausberg, president and CEO of <a href=\"http:\/\/www.greenbelt.ca\/\">Friends of the Greenbelt<\/a>, says that of the 1.8 million acres of protected land in the Greenbelt, one million of those are agricultural land.<\/p>\n<p><!--more-->Mausberg says that Ontarians will never have to fear that our access to food runs out. Unless we experience a nuclear holocaust, we will always have access to farm fresh foods. \u201cWe have our own food basket in our backyard,\u201d Mausberg says. But despite the quality of the land, and the amount of production (there are four pounds of carrots produced in the Holland Marsh for every Canadian \u2013 how does that satisfy your desire for crispy carrots?), farmers face tough competition from foreign suppliers who have lower overhead costs and sell to the shelves of supermarket chains. Chinese apples can afford to be so cheap because the labour wage in China is dismal compared to that of a farmer\u2019s aid picking apples in Stouffville.<\/p>\n<p>This also means that, as Canadians with a want to support these local farmers, we have to pry ourselves away from the desire for year-round fruits that simply cannot be produced in our own backyard in the middle of winter.<\/p>\n<p>Mausberg explains that farming has been split into two major categories: feathers and dairy work on a supply management system with a guaranteed price method, while fruits and veggies don\u2019t have that market protection \u2014 and therefore are greatly affected by the competition from cheaper apples from China. \u201cOverall,\u201d he says, \u201cthe challenge is that they are having a hard time making ends meet.\u201d<\/p>\n<p>That\u2019s where farmers\u2019 markets come in. When a famer packs up his or her produce and lays it out on a table at a market, it completely cuts out the middle man \u2014 working to benefit both the consumer and the seller. The purchaser is able to interact with the farmer, inquire about growing methods, and ask about the kinds of things they have to look forward to throughout the year or special products that the farmer is working on.<\/p>\n<p>\u201cThere\u2019s much more of a dialogue going on there than if you buy your vegetables in the supermarket,\u201d says Mausberg.<\/p>\n<p>But a farmer is only as successful as the market, he reminds us. So what makes a farmers\u2019 market successful? A market has to not only advertise to the community that it is there and has a desirable product, but it has to create an atmosphere where people (both local and from across the city) want to be. Market managers are tasked with this role; attracting not only farmers and visitors, but setting the scene for an enjoyable morning or afternoon. Local entertainment plays a large part in the setting of some of Toronto\u2019s markets.<\/p>\n<p>I remember a morning from when I was a child at the Weston Farmers\u2019 Market; there was a band set up on a stage on the street and a pancake breakfast for charity. These additional draws get people out and enjoying their neighbours and help to create a sense of community. It\u2019s like a street party every week, and I\u2019ll provide details on what kind of atmosphere each market offers.<\/p>\n<p>I\u2019m also going to explore how Toronto\u2019s farmers\u2019 markets contribute to their communities. Some target poorer communities in order to provide them with access to fresh food, or are supporters for local food banks. Many have community-based programs that offer information about growing food or the Greenbelt. I\u2019ll find out how they entice people to come and support Ontario farmers and, of course, what kinds of foods and homemade goods they carry week after week.<\/p>\n<p>We\u2019re interested in your perspective on Toronto\u2019s farmers\u2019 markets. What is your favourite market or spot to pick up homegrown produce, and what makes it so great?<\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><\/p>\n<p><!--Session data--><\/p>\n<p><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n<div id=\"_mcePaste\" style=\"position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;\">\n<p><!--[if gte mso 9]><xml> <w :WordDocument> <\/w><w :View>Normal<\/w> <w :Zoom>0<\/w> <w :PunctuationKerning><\/w> <w :ValidateAgainstSchemas><\/w> <w :SaveIfXMLInvalid>false<\/w> <w :IgnoreMixedContent>false<\/w> <w :AlwaysShowPlaceholderText>false<\/w> <w :Compatibility> <w :BreakWrappedTables><\/w> <w :SnapToGridInCell><\/w> <w :WrapTextWithPunct><\/w> <w :UseAsianBreakRules><\/w> <w :DontGrowAutofit><\/w> <\/w> <w :BrowserLevel>MicrosoftInternetExplorer4<\/w> <\/xml>< ![endif]--><!--[if gte mso 9]><xml> <w :LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\"> <\/w> <\/xml>< ![endif]--><!--[if !mso]><span class=\"mceItemObject\"   classid=\"clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D\" id=ieooui><\/span> <mce :style>< !  st1\\:*{behavior:url(#ieooui) } --> <!--[endif]--><!--  \/* Style Definitions *\/  p.MsoNormal, li.MsoNormal, div.MsoNormal \t{mso-style-parent:\"\"; \tmargin:0in; \tmargin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:12.0pt; \tfont-family:\"Times New Roman\"; \tmso-fareast-font-family:\"Times New Roman\";} @page Section1 \t{size:8.5in 11.0in; \tmargin:1.0in 1.25in 1.0in 1.25in; \tmso-header-margin:.5in; \tmso-footer-margin:.5in; \tmso-paper-source:0;} div.Section1 \t{page:Section1;} --><!--[if gte mso 10]> <\/mce><mce :style>< !   \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin:0in; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:10.0pt; \tfont-family:\"Times New Roman\"; \tmso-ansi-language:#0400; \tmso-fareast-language:#0400; \tmso-bidi-language:#0400;} --> <!--[endif]--><\/p>\n<p class=\"MsoNormal\">The sun is shining, the vegetable crisper is empty, and you want to whip up something fresh and delicious for dinner. Does a trip to the grocery store fill your lust for crispy, crunchy carrots or is a trip to the local farmers\u2019 market in order? There are about 25 to choose from, but who has the best lettuce, eggs, or fruit? Or is there one right around the corner from you, open now, that you could drop in on the way home from work? And if there isn\u2019t, then why not?<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">Starting next week, I\u2019m going to undertake the delightful task of profiling the array of farm fresh, Greenbelt-friendly farmers\u2019 markets in the city. There is one almost every day of the week throughout the summer, with an abundance of weekend markets and a handful open year-round.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">But first we\u2019d like to go to the core of the farmers\u2019 markets: the Greenbelt itself. Most of the farmers who bring their wares to market are situated within Ontario\u2019s Greenbelt, which encompasses the Niagara Escarpment, the Oak Ridges Moraine, and Rouge Park and home to over 7,000 farms. It\u2019s the richest agricultural land in the country; Birkhard Mausberg, president and CEO of Friends of the Greenbelt, says that of the 1.8 million acres of protected land in the Greenbelt, one million of those are agricultural land.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">Mausberg says that Ontarians will never have to fear that our access to food runs out. Unless we experience a nuclear holocaust, we will always have access to farm fresh foods. \u201cWe have our own food basket in our backyard,\u201d Mausberg says. But despite the quality of the land, and the amount of production (there are four pounds of carrots produced in the Holland Marsh for every Canadian \u2013 how does that satisfy your desire for crispy carrots?), farmers face tough competition from foreign suppliers who have lower overhead costs and sell to the shelves of supermarket chains. Chinese apples can afford to be so cheap because the labour wage in China is dismal compared to that of a farmer\u2019s aid picking apples in Stouffville.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">This also means that, as Canadians with a want to support these local farmers, we have to pry ourselves away from the desire for year-round fruits that simply cannot be produced in our own backyard in the middle of winter.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">Mausberg explains that farming has been split into two major categories: feathers and dairy work on a supply management system with a guaranteed price method, while fruits and veggies don\u2019t have that market protection \u2014 and therefore are greatly affected by the competition from cheaper apples from China. \u201cOverall,\u201d he says, \u201cthe challenge is that they are having a hard time making ends meet.\u201d<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">That\u2019s where farmers\u2019 markets come in. When a famer packs up his or her produce and lays it out on a table at a market, it completely cuts out the middle man \u2014 working to benefit both the consumer and the seller. The purchaser is able to interact with the farmer, inquire about growing methods, and ask about the kinds of things they have to look forward to throughout the year or special products that the farmer is working on.<\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\">\u201cThere\u2019s much more of a dialogue going on there than if you buy your vegetables in the supermarket,\u201d says Mausberg.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">But a farmer is only as successful as the market, he reminds us. So what makes a farmers\u2019 market successful? A market has to not only advertise to the community that it is there and has a desirable product, but it has to create an atmosphere where people (both local and from across the city) want to be. Market managers are tasked with this role; attracting not only farmers and visitors, but setting the scene for an enjoyable morning or afternoon. Local entertainment plays a large part in the setting of some of Toronto\u2019s markets.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">I remember a morning from when I was a child at the Weston Farmers\u2019 Market; there was a band set up on a stage on the street and a pancake breakfast for charity. These additional draws get people out and enjoying their neighbours and help to create a sense of community. It\u2019s like a street party every week, and I\u2019ll provide details on what kind of atmosphere each market offers.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">I\u2019m also going to explore how Toronto\u2019s farmers\u2019 markets contribute to their communities. Some target poorer communities in order to provide them with access to fresh food, or are supporters for local food banks. Many have community-based programs that offer information about growing food or the Greenbelt. I\u2019ll find out how they entice people to come and support Ontario famers and, of course, what kinds of foods and homemade goods do they carry week after week.<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\">We\u2019re interested in your perspective on Toronto\u2019s farmers\u2019 markets. What is your favourite market or spot to pick up homegrown produce, and what makes it so great?<\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\">\n<p><\/mce><\/div>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><\/p>\n<p><!--Session data--><em>Photo of Dufferin Grove Farmers&#8217; Market by <a href=\"http:\/\/www.flickr.com\/photos\/studiogabe\/4627450931\/\" target=\"_self\">StudioGabe on Flickr<\/a><\/em><\/p>\n<p><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/><\/p>\n<p><!--Session data--><\/p>\n<p><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sun is shining, the vegetable crisper is empty, and you want to whip up something fresh and delicious for dinner. Does a trip to the grocery store fill your lust for crispy, crunchy carrots or is a trip to the local farmers\u2019 market in order? There are about 25 to choose from, but who<a href=\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/\">Continue reading <span class=\"sr-only\">&#8220;Farm Friday&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4086,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[21759],"tags":[15248,1846,15246,162,634,451,15244,15245,15247,15243,636,3234,2895,19],"class_list":["post-11648","post","type-post","status-publish","format-standard","hentry","category-features","tag-birkhard-mausberg","tag-china","tag-desirable-product","tag-farm-friday","tag-farmer","tag-food-2","tag-food-basket","tag-food-runs","tag-fresh-food","tag-local-food-banks","tag-ontario","tag-president-and-ceo","tag-stouffville","tag-toronto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farm Friday - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farm Friday - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The sun is shining, the vegetable crisper is empty, and you want to whip up something fresh and delicious for dinner. Does a trip to the grocery store fill your lust for crispy, crunchy carrots or is a trip to the local farmers\u2019 market in order? There are about 25 to choose from, but whoContinue reading &quot;Farm Friday&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Spacing Toronto\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-11T20:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-21T18:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm5.static.flickr.com\/4052\/4627450931_30f72012ca_o.jpg\" \/>\n<meta name=\"author\" content=\"Nicole McIsaac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Spacing\" \/>\n<meta name=\"twitter:site\" content=\"@Spacing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole McIsaac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/\",\"url\":\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/\",\"name\":\"Farm Friday - Spacing Toronto\",\"isPartOf\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/farm5.static.flickr.com\/4052\/4627450931_30f72012ca_o.jpg\",\"datePublished\":\"2010-06-11T20:48:10+00:00\",\"dateModified\":\"2013-01-21T18:55:56+00:00\",\"author\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/81f10aebc1d1fa3a72d8373c7ef16299\"},\"breadcrumb\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/#primaryimage\",\"url\":\"http:\/\/farm5.static.flickr.com\/4052\/4627450931_30f72012ca_o.jpg\",\"contentUrl\":\"http:\/\/farm5.static.flickr.com\/4052\/4627450931_30f72012ca_o.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/spacing.ca\/toronto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Farm Friday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\",\"url\":\"https:\/\/spacing.ca\/toronto\/\",\"name\":\"Spacing Toronto\",\"description\":\"Canadian Urbanism Uncovered  |  Toronto Architecture, Urban Design, Public Transit, City Hall, Parks, Walking, Bikes, Streetscape, History, Waterfront, Maps, Public Spaces\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/spacing.ca\/toronto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/81f10aebc1d1fa3a72d8373c7ef16299\",\"name\":\"Nicole McIsaac\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a3be5f3fc45301885896802af2de5d3?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a3be5f3fc45301885896802af2de5d3?s=96&d=blank&r=g\",\"caption\":\"Nicole McIsaac\"},\"sameAs\":[\"https:\/\/spacing.ca\/toronto\"],\"url\":\"https:\/\/spacing.ca\/toronto\/author\/nicolemcisaac\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farm Friday - Spacing Toronto","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/spacing.ca\/toronto\/2010\/06\/11\/farm-friday\/","og_locale":"en_US","og_type":"article","og_title":"Farm Friday - Spacing Toronto","og_description":"The sun is shining, the vegetable crisper is empty, and you want to whip up something fresh and delicious for dinner. Does a trip to the grocery store fill your lust for crispy, crunchy carrots or is a trip to the local farmers\u2019 market in order? 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