{"id":1178,"date":"2006-09-26T05:15:45","date_gmt":"2006-09-26T09:15:45","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1178"},"modified":"2006-09-26T00:06:13","modified_gmt":"2006-09-26T04:06:13","slug":"branding-a-place","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/","title":{"rendered":"Branding a place"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"297\" src=\"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.casecamp.org\/attachment\/asset\/3984\/casecamp_logo.jpg\" \/><\/p>\n<p>Back in July I was asked by new media marketing guru <a href=\"http:\/\/singer.to\">Eli Singer<\/a> to make a presentation about the success of Spacing <a href=\"http:\/\/spacing.ca\/buttons.htm\">subway button<\/a> collection. I took part at <a href=\"http:\/\/www.casecamp.org\/home\/show\/HomePage\">Case Camp<\/a>, an un-conference (not a typo) on marketing. I was allowed to use only a few slides, with a maximum of 10 words on a slide. I had ten minutes to present my case study and five minutes of Q&#038;A. For anyone who has to make presentations to crowds, this is an excellent exercise. You have to learn how to effectively tell the story of your product. Our subway buttons <a href=\"http:\/\/eye.net\/eye\/issue\/issue_09.14.06\/city\/news.php\">have an a good story<\/a> attached to them, and I certainly like sharing my experiences with the TTC.<\/p>\n<p>Case Camp is <a href=\"http:\/\/casecamp.stikipad.com\/home\/show\/CaseCampToronto3\">happening again<\/a> this Wednesday. Malcolm Allen, the director of <a href=\"http:\/\/www.placebrands.net\/\">Place Brands<\/a>, will present a case study on branding a place, specifically <a href=\"http:\/\/www.placebrands.net\/clients\/overhoeks.html\">Overhoeks<\/a>, an industrial area on the waterfront of Amsterdam that is about to be redeveloped. He is also in town to advise the Toronto Waterfront Redevelopment Corporation on how to effectively reach out to Torontonians and tourists during (and after) the waterfront&#8217;s development. So anyone with a keen interest in Toronto&#8217;s future waterfront development should check it out (it&#8217;s free).<\/p>\n<p>Here&#8217;s the info:<\/p>\n<ul>\n<li><a href=\"http:\/\/thefifth.com\/layout_tor.html\"><font size=\"2\">The Fifth Club<\/font><\/a><\/li>\n<li><font size=\"2\"><a href=\"http:\/\/maps.google.com\/maps?f=q&#038;hl=en&#038;q=225+Richmond+Street+West,+toronto&#038;ie=UTF8&#038;z=15&#038;om=1&#038;iwloc=A\">225 Richmond Street West<\/a>, 416-979-3000<br \/>\n<\/font><\/li>\n<li><font size=\"2\">6:00 &#8211; doors open<\/font><\/li>\n<li><font size=\"2\">6:45 &#8211; the first case begins<\/font><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Back in July I was asked by new media marketing guru Eli Singer to make a presentation about the success of Spacing subway button collection. I took part at Case Camp, an un-conference (not a typo) on marketing. I was allowed to use only a few slides, with a maximum of 10 words on a<a href=\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/\">Continue reading <span class=\"sr-only\">&#8220;Branding a place&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1022,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[3,5],"tags":[336,3397,3398,1562,3399,3396,3400,21,19,3401],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-events","category-waterfront","tag-amsterdam","tag-case-camp","tag-director-of-place-brands","tag-eli-singer","tag-fifth-club","tag-malcolm-allen","tag-media-marketing-guru","tag-other-cities","tag-toronto","tag-toronto-waterfront-redevelopment-corporation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding a place  - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding a place  - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"Back in July I was asked by new media marketing guru Eli Singer to make a presentation about the success of Spacing subway button collection. I took part at Case Camp, an un-conference (not a typo) on marketing. I was allowed to use only a few slides, with a maximum of 10 words on aContinue reading &quot;Branding a place&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/\" \/>\n<meta property=\"og:site_name\" content=\"Spacing Toronto\" \/>\n<meta property=\"article:published_time\" content=\"2006-09-26T09:15:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg\" \/>\n<meta name=\"author\" content=\"Matthew Blackett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Spacing\" \/>\n<meta name=\"twitter:site\" content=\"@Spacing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Blackett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/\",\"url\":\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/\",\"name\":\"Branding a place - Spacing Toronto\",\"isPartOf\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg\",\"datePublished\":\"2006-09-26T09:15:45+00:00\",\"author\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4f3b818d7e3504a6e4626afc774b2574\"},\"breadcrumb\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#primaryimage\",\"url\":\"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg\",\"contentUrl\":\"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/spacing.ca\/toronto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding a place\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\",\"url\":\"https:\/\/spacing.ca\/toronto\/\",\"name\":\"Spacing Toronto\",\"description\":\"Canadian Urbanism Uncovered  |  Toronto Architecture, Urban Design, Public Transit, City Hall, Parks, Walking, Bikes, Streetscape, History, Waterfront, Maps, Public Spaces\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/spacing.ca\/toronto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4f3b818d7e3504a6e4626afc774b2574\",\"name\":\"Matthew Blackett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3eb8fd719ea39ea94dc1b32911c80f51?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3eb8fd719ea39ea94dc1b32911c80f51?s=96&d=blank&r=g\",\"caption\":\"Matthew Blackett\"},\"description\":\"Matthew Blackett is the publisher, creative director and one of the founders of Spacing magazine. He is the author, editor, and photographer of 11 books. He is also a graphic artist, product designer, and deeply-committed advocate for Toronto. TWITTER: @MatthewBlackett INSTAGRAM: @MatthewBlackett\",\"url\":\"https:\/\/spacing.ca\/toronto\/author\/matt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding a place  - Spacing Toronto","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/","og_locale":"en_US","og_type":"article","og_title":"Branding a place  - Spacing Toronto","og_description":"Back in July I was asked by new media marketing guru Eli Singer to make a presentation about the success of Spacing subway button collection. I took part at Case Camp, an un-conference (not a typo) on marketing. I was allowed to use only a few slides, with a maximum of 10 words on aContinue reading \"Branding a place\"","og_url":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/","og_site_name":"Spacing Toronto","article_published_time":"2006-09-26T09:15:45+00:00","og_image":[{"url":"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg","type":"","width":"","height":""}],"author":"Matthew Blackett","twitter_card":"summary_large_image","twitter_creator":"@Spacing","twitter_site":"@Spacing","twitter_misc":{"Written by":"Matthew Blackett","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/","url":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/","name":"Branding a place - Spacing Toronto","isPartOf":{"@id":"https:\/\/spacing.ca\/toronto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#primaryimage"},"image":{"@id":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#primaryimage"},"thumbnailUrl":"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg","datePublished":"2006-09-26T09:15:45+00:00","author":{"@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4f3b818d7e3504a6e4626afc774b2574"},"breadcrumb":{"@id":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#primaryimage","url":"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg","contentUrl":"http:\/\/www.overhoeks.nl\/en\/contentimages\/Overhoeks_vogelvlucht_04-06_middelgroot.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/spacing.ca\/toronto\/2006\/09\/26\/branding-a-place\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/spacing.ca\/toronto\/"},{"@type":"ListItem","position":2,"name":"Branding a place"}]},{"@type":"WebSite","@id":"https:\/\/spacing.ca\/toronto\/#website","url":"https:\/\/spacing.ca\/toronto\/","name":"Spacing Toronto","description":"Canadian Urbanism Uncovered  |  Toronto Architecture, Urban Design, Public Transit, City Hall, Parks, Walking, Bikes, Streetscape, History, Waterfront, Maps, Public Spaces","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/spacing.ca\/toronto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4f3b818d7e3504a6e4626afc774b2574","name":"Matthew Blackett","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3eb8fd719ea39ea94dc1b32911c80f51?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3eb8fd719ea39ea94dc1b32911c80f51?s=96&d=blank&r=g","caption":"Matthew Blackett"},"description":"Matthew Blackett is the publisher, creative director and one of the founders of Spacing magazine. He is the author, editor, and photographer of 11 books. He is also a graphic artist, product designer, and deeply-committed advocate for Toronto. TWITTER: @MatthewBlackett INSTAGRAM: @MatthewBlackett","url":"https:\/\/spacing.ca\/toronto\/author\/matt\/"}]}},"_links":{"self":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/users\/1022"}],"replies":[{"embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":0,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"wp:attachment":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}