{"id":127,"date":"2005-08-16T16:42:46","date_gmt":"2005-08-16T20:42:46","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=127"},"modified":"2013-01-21T12:57:29","modified_gmt":"2013-01-21T17:57:29","slug":"ad-share","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/","title":{"rendered":"Ad share"},"content":{"rendered":"

\"velo<\/p>\n

The Guardian<\/a> has a story about the rapid succes of Vélo’v which is reportedly the largest bike share organization in the world.
\nVélo’v uses computerized racks with prepaid cards to distribute its 1500 bikes around Lyon. It operates more like Toronto’s Autoshare<\/a> than Bikeshare<\/a> with a sprinkle of Eucan’s<\/a> funding model. It seems Vélo’v is run by a billboard multinational<\/a>, which agreed to launch and operate the bike scheme in part-exchange for the right to sell advertising space on the city’s bus and tram shelters.<\/p>\n

I like the rational given for its success:<\/p>\n

“Our success reflects a cultural shift that you could call collective individualism,” Mr Vesco told the daily Libération. “Everyone chooses their own destination, route and timetable, but they use a collective means of transport.”<\/p><\/blockquote>\n

But I think the success might be better attributed to the technology. Bikeshare, in comparison, has had a hard time keeping track of its fleet. (pdf) <\/a> Unfortunately for Lyon that technology comes at a price – adverti$ing.<\/p>\n

At least Lyon is getting a new service unlike Toronto which is selling its streets<\/a> for a service the city is already obligated to provide.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Guardian has a story about the rapid succes of Vélo’v which is reportedly the largest bike share organization in the world. Vélo’v uses computerized racks with prepaid cards to distribute its 1500 bikes around Lyon. It operates more like Toronto’s Autoshare than Bikeshare with a sprinkle of Eucan’s funding model. It seems Vélo’v isContinue reading “Ad share”<\/span><\/a><\/p>\n","protected":false},"author":4015,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[7,21759,8],"tags":[11,547,546,21,416,549,19,548],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-bikes","category-features","category-transit","tag-ad-creep","tag-advertising-space","tag-lyon","tag-other-cities","tag-pdf","tag-the-guardian","tag-toronto","tag-vesco"],"acf":[],"yoast_head":"\nAd share - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad share - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The Guardian has a story about the rapid succes of Vélo’v which is reportedly the largest bike share organization in the world. Vélo’v uses computerized racks with prepaid cards to distribute its 1500 bikes around Lyon. It operates more like Toronto’s Autoshare than Bikeshare with a sprinkle of Eucan’s funding model. It seems Vélo’v isContinue reading "Ad share"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/\" \/>\n<meta property=\"og:site_name\" content=\"Spacing Toronto\" \/>\n<meta property=\"article:published_time\" content=\"2005-08-16T20:42:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-21T17:57:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif\" \/>\n<meta name=\"author\" content=\"Chris Hardwicke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Spacing\" \/>\n<meta name=\"twitter:site\" content=\"@Spacing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Hardwicke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/\",\"url\":\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/\",\"name\":\"Ad share - Spacing Toronto\",\"isPartOf\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif\",\"datePublished\":\"2005-08-16T20:42:46+00:00\",\"dateModified\":\"2013-01-21T17:57:29+00:00\",\"author\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4303403aa6a18878a0cc09117724223d\"},\"breadcrumb\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#primaryimage\",\"url\":\"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif\",\"contentUrl\":\"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/spacing.ca\/toronto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad share\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\",\"url\":\"https:\/\/spacing.ca\/toronto\/\",\"name\":\"Spacing Toronto\",\"description\":\"Canadian Urbanism Uncovered | Toronto Architecture, Urban Design, Public Transit, City Hall, Parks, Walking, Bikes, Streetscape, History, Waterfront, Maps, Public Spaces\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/spacing.ca\/toronto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4303403aa6a18878a0cc09117724223d\",\"name\":\"Chris Hardwicke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f63b251901d85d1fc93f4234cd91751?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f63b251901d85d1fc93f4234cd91751?s=96&d=blank&r=g\",\"caption\":\"Chris Hardwicke\"},\"sameAs\":[\"http:\/\/www.urbanism.org\"],\"url\":\"https:\/\/spacing.ca\/toronto\/author\/chris-hardwicke\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ad share - Spacing Toronto","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/","og_locale":"en_US","og_type":"article","og_title":"Ad share - Spacing Toronto","og_description":"The Guardian has a story about the rapid succes of Vélo’v which is reportedly the largest bike share organization in the world. Vélo’v uses computerized racks with prepaid cards to distribute its 1500 bikes around Lyon. It operates more like Toronto’s Autoshare than Bikeshare with a sprinkle of Eucan’s funding model. It seems Vélo’v isContinue reading \"Ad share\"","og_url":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/","og_site_name":"Spacing Toronto","article_published_time":"2005-08-16T20:42:46+00:00","article_modified_time":"2013-01-21T17:57:29+00:00","og_image":[{"url":"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif","type":"","width":"","height":""}],"author":"Chris Hardwicke","twitter_card":"summary_large_image","twitter_creator":"@Spacing","twitter_site":"@Spacing","twitter_misc":{"Written by":"Chris Hardwicke","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/","url":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/","name":"Ad share - Spacing Toronto","isPartOf":{"@id":"https:\/\/spacing.ca\/toronto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#primaryimage"},"image":{"@id":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#primaryimage"},"thumbnailUrl":"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif","datePublished":"2005-08-16T20:42:46+00:00","dateModified":"2013-01-21T17:57:29+00:00","author":{"@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4303403aa6a18878a0cc09117724223d"},"breadcrumb":{"@id":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#primaryimage","url":"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif","contentUrl":"http:\/\/www.velov.grandlyon.com\/_Images\/CommentCaMarche\/visuel_prendre_velo.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/spacing.ca\/toronto\/2005\/08\/16\/ad-share\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/spacing.ca\/toronto\/"},{"@type":"ListItem","position":2,"name":"Ad share"}]},{"@type":"WebSite","@id":"https:\/\/spacing.ca\/toronto\/#website","url":"https:\/\/spacing.ca\/toronto\/","name":"Spacing Toronto","description":"Canadian Urbanism Uncovered | Toronto Architecture, Urban Design, Public Transit, City Hall, Parks, Walking, Bikes, Streetscape, History, Waterfront, Maps, Public Spaces","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/spacing.ca\/toronto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/4303403aa6a18878a0cc09117724223d","name":"Chris Hardwicke","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f63b251901d85d1fc93f4234cd91751?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f63b251901d85d1fc93f4234cd91751?s=96&d=blank&r=g","caption":"Chris Hardwicke"},"sameAs":["http:\/\/www.urbanism.org"],"url":"https:\/\/spacing.ca\/toronto\/author\/chris-hardwicke\/"}]}},"_links":{"self":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/users\/4015"}],"replies":[{"embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":2,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":36154,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/127\/revisions\/36154"}],"wp:attachment":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}