{"id":1301,"date":"2006-10-31T11:46:34","date_gmt":"2006-10-31T15:46:34","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1301"},"modified":"2013-01-21T14:18:53","modified_gmt":"2013-01-21T19:18:53","slug":"bubbalicious-for-grown-ups","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2006\/10\/31\/bubbalicious-for-grown-ups\/","title":{"rendered":"Bubbalicious for grown-ups"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.thebubbleproject.com\/01.Bubbles\/StreetBubbles\/04Media%20and%20Fashion\/01DKNY.jpg\" \/><\/p>\n<p>The <a href=\"http:\/\/arts.guardian.co.uk\/features\/story\/0,,1932370,00.html\">Guardian Online<\/a> reported Sunday about a NYC adman-cum-artist whose &#8220;bubbalicious&#8221; ad critique campaign is giving some of the power of ads back to the people. Catharine Rapley reports:<\/p>\n<blockquote><p><em>Four years ago, Ji Lee, a then 31-year-old art director for advertising agency Saatchi &#038; Saatchi in New York, was heading down a career black hole. &#8216;I was tired of the work I was producing, which was often boring and offensive to the public&#8217;s intelligence,&#8217; he tells me from Manhattan. &#8216;Any ideas I thought were engaging for the consumer never went anywhere because they were considered risky. It was frustrating.&#8217; But instead of quitting, he decided to hit the streets and secretly subvert the very adverts he&#8217;d been creating during the day. He was also angry at the way advertisements now saturate every inch of public space &#8211; shouting one message after another. <\/em><\/p><\/blockquote>\n<p>What Lee did is put blank speech bubbles on ads in public space, and let sidewalk-strollers have their say. You can see excellent documentation of the project <a href=\"http:\/\/www.thebubbleproject.com\/01.Bubbles\/BubblesFrameset.htm\">here<\/a>.<\/p>\n<p>A bit closer to home &#8212; but just barely &#8212; the <a href=\"http:\/\/www.thestar.com\/NASApp\/cs\/ContentServer?pagename=thestar\/Layout\/Article_Type1&#038;call_pageid=971358637177&#038;c=Article&#038;cid=1162248613843\">Toronto Star<\/a> reports on a <a href=\"http:\/\/www.victoriaartssymposium.com\/\">recent conference in Victoria<\/a> on art and political change. The article focuses more on theory than action, though it does relate that in artist <a href=\"http:\/\/www.nothingness.org\/music\/rhythm\/en\/html\/bio.html\">Norman Nawrocki<\/a>&#8216;s Montreal &#8216;hood, a group recently tore up a laneway to plant a garden. The purpose? To slow down rampant speeding through that area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Guardian Online reported Sunday about a NYC adman-cum-artist whose &#8220;bubbalicious&#8221; ad critique campaign is giving some of the power of ads back to the people. Catharine Rapley reports: Four years ago, Ji Lee, a then 31-year-old art director for advertising agency Saatchi &#038; Saatchi in New York, was heading down a career black hole.<a href=\"https:\/\/spacing.ca\/toronto\/2006\/10\/31\/bubbalicious-for-grown-ups\/\">Continue reading <span class=\"sr-only\">&#8220;Bubbalicious for grown-ups&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4020,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[21757,4,21759],"tags":[3764,11,315,3768,3763,17,25,3767,38,3766,3762,21,3765,3769,549,339,341,1681],"class_list":["post-1301","post","type-post","status-publish","format-standard","hentry","category-communication","category-culture","category-features","tag-31-year-old-art-director","tag-ad-creep","tag-artist","tag-catharine-rapley","tag-director-for-advertising-agency","tag-graffiti","tag-intervention","tag-ji-lee","tag-montreal","tag-norman-nawrocki","tag-nyc-adman-cum-artist","tag-other-cities","tag-saatchi-saatchi","tag-saatchi-saatchi-in-new-york","tag-the-guardian","tag-the-toronto-star","tag-toronto-star","tag-victoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bubbalicious for grown-ups - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2006\/10\/31\/bubbalicious-for-grown-ups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bubbalicious for grown-ups - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The Guardian Online reported Sunday about a NYC adman-cum-artist whose &#8220;bubbalicious&#8221; ad critique campaign is giving some of the power of ads back to the people. 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