{"id":1344,"date":"2006-11-20T15:47:45","date_gmt":"2006-11-20T19:47:45","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1344"},"modified":"2013-01-21T12:55:23","modified_gmt":"2013-01-21T17:55:23","slug":"diamonds-are-for-selling-forever","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2006\/11\/20\/diamonds-are-for-selling-forever\/","title":{"rendered":"Diamonds are for selling, forever"},"content":{"rendered":"

The Star<\/a> runs a piece today in the GTA section about a group that’s trying to save an old ad on Weston Road north of Lawrence from being eroded<\/a>. They’d like to see the ad, painted as a mural on a brick wall some 60 years ago, earn some kind of heritage designation. (The ad advertises a set of two diamond rings for $125, a lot more bling than Spence<\/a> can offer you for the same amount today.)<\/p>\n

This story, for me, prompts interesting questions on what will be the most valued art of our era when we are all dead and gone. Will it be Damien Hirst’s formaldehyde-preserved shark<\/a>? Annie Pootoogook’s colour pencil drawings of life in the Canadian north<\/a>? Or Janet Cardiff’s moving multimedia installations<\/a>? Much as I like all of these works, I doubt they will be revered as much as the advertising of our time. After all, the art we seem to laud most from other eras also falls under the category of “commercial”: Goya’s portraits of the royals<\/a>, Michaelangelo’s frescoes commissioned by popes and bishops<\/a>; perhaps even Robert Capa’s war photojournalism<\/a> falls under this category.<\/p>\n

This isn’t a tongue in cheek speculation, but a serious one. With so much of our society’s creative talent employed by the advertising sector, really how improbable is it that a cola commercial screened during Sunday afternoon football<\/a> won’t land up in the 2106 MoMA next to some Bill Viola<\/a>? Sad, but maybe could be true?<\/p>\n","protected":false},"excerpt":{"rendered":"

The Star runs a piece today in the GTA section about a group that’s trying to save an old ad on Weston Road north of Lawrence from being eroded. They’d like to see the ad, painted as a mural on a brick wall some 60 years ago, earn some kind of heritage designation. (The adContinue reading “Diamonds are for selling, forever”<\/span><\/a><\/p>\n","protected":false},"author":4020,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,21759],"tags":[11,3904,3903,3902,1190,3901,405,19,391],"class_list":["post-1344","post","type-post","status-publish","format-standard","hentry","category-culture","category-features","tag-ad-creep","tag-advertising-sector","tag-annie-pootoogook","tag-bill-viola","tag-damien-hirst","tag-robert-capa","tag-the-star","tag-toronto","tag-usd"],"acf":[],"yoast_head":"\nDiamonds are for selling, forever - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2006\/11\/20\/diamonds-are-for-selling-forever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diamonds are for selling, forever - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The Star runs a piece today in the GTA section about a group that’s trying to save an old ad on Weston Road north of Lawrence from being eroded. 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