{"id":1493,"date":"2007-01-29T13:59:53","date_gmt":"2007-01-29T17:59:53","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1493"},"modified":"2007-01-29T16:50:26","modified_gmt":"2007-01-29T20:50:26","slug":"we-are-an-intersection","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/01\/29\/we-are-an-intersection\/","title":{"rendered":"We are an intersection"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/livewithculture.ca\/var\/livewithculture\/storage\/images\/media\/italy\/424634-2-eng-GB\/italy_large.jpg\" \/><\/p>\n<p>There has a lot of discussion about the new <a href=\"http:\/\/livewithculture.ca\/livewithculture_ca\/features\/ad_controversy\">Live With Culture ads<\/a> that are playing in various US alternative weeklies. City Hall on Friday saw a media frenzy, with cameras from various stations getting shots of print-outs of the ads in the Live With Culture office. On that day&#8217;s CBC evening newscast, a humourless &#8220;image consultant&#8221; they had wrangled up looked over the ads and shook her head in a serious way, saying &#8220;these send mixed messages.&#8221; I assume she&#8217;d be more comfortable with a more glossy, on message, tourist approach we saw with Toronto Unlimited, where Toronto was rendered indistinguishable from the Daytons or Pittsburghs of the world. This campaign has already received flack from the usual nattering nabobs of negativity in media circles (exceptions as usual: <a href=\"http:\/\/www.blogto.com\/city\/2007\/01\/no_love_for_new_live_with_culture_ads\/\">BlogTO<\/a> has a reasonable discussion going on as does <a href=\"http:\/\/www.readingt.readingcities.com\/index.php\/toronto\/comments\/5620\/\">Reading Toronto<\/a>) but I&#8217;m not sure what the big problem is. This hasn&#8217;t been billed as the definitive ad campaign for this city, and it&#8217;s running in a just-left-of-mainstream market down south.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/livewithculture.ca\/var\/livewithculture\/storage\/images\/media\/new_york\/424637-2-eng-GB\/new_york_large.jpg\" \/><\/p>\n<p>Toronto is only beginning to live in the imagination of Torontonians &#8212; but we&#8217;re certainly off the radar to most Americans who don&#8217;t have a particular personal connection to the city (a draft dodger uncle, &#8220;original six&#8221; hockey fans, Glenn Gould groupies, etc.). Anything that can wedge itself into their collective minds, even by using quirky weird humour, is a worthwhile attempt.<\/p>\n<p>The ongoing problem with marketing Toronto is it has been impossible to sum it up with a catchphrase because  Toronto is so many things at once. Toronto is not tops at any one thing alone (except, perhaps, worrying about this subject), but does many things well. We&#8217;re sort of the Madonna of cities &#8212; not the best looking or greatest singer and dancer &#8212; but packaged together, a superstar.<\/p>\n<p>That&#8217;s why we&#8217;re particularly excited about our upcoming issue of Spacing (on its way to the printer now) that looks at the city through our intersections. I think we&#8217;ve stumbled on how to sum us up easily and honestly: as one giant intersection. &#8220;Toronto, the intersection of everything&#8221; &#8212; of culture, people, architecture, environment, and ideas. <\/p>\n<p>Can a person or city identify as an &#8220;intersection?&#8221; Maybe Toronto can. Let&#8217;s be bold and celebrate the city in new way. After paging through the the new issue, it&#8217;s clear that if there was some way to base a marketing campaign on this idea of intersection, we might have an effective way of telling the world why they should come to this city, and maybe also help Torontonians worry less about who we are.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has a lot of discussion about the new Live With Culture ads that are playing in various US alternative weeklies. City Hall on Friday saw a media frenzy, with cameras from various stations getting shots of print-outs of the ads in the Live With Culture office. On that day&#8217;s CBC evening newscast, a humourless<a href=\"https:\/\/spacing.ca\/toronto\/2007\/01\/29\/we-are-an-intersection\/\">Continue reading <span class=\"sr-only\">&#8220;We are an intersection&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4004,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[14],"tags":[307,2220,983,4455,4457,4456,22085,4454,19,2789,506],"class_list":["post-1493","post","type-post","status-publish","format-standard","hentry","category-spacing","tag-cbc","tag-glenn-gould","tag-head","tag-image-consultant","tag-media-circles","tag-paging","tag-politics","tag-singer-and-dancer","tag-toronto","tag-toronto-unlimited","tag-united-states"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We are an intersection - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2007\/01\/29\/we-are-an-intersection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We are an intersection - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"There has a lot of discussion about the new Live With Culture ads that are playing in various US alternative weeklies. 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