{"id":1563,"date":"2007-02-26T02:47:47","date_gmt":"2007-02-26T06:47:47","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1563"},"modified":"2007-02-26T03:00:28","modified_gmt":"2007-02-26T07:00:28","slug":"postal","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/02\/26\/postal\/","title":{"rendered":"Postal"},"content":{"rendered":"

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It’s confounding that so many Toronto condo projects are given such unfortunate names that have nothing to do with this city or this geography. Like The Malibu<\/a> at Lakeshore and Bathurst, “Toronto’s first California condo” (which I mentioned in a Toronto Flaneur column three Spacing’s<\/em> ago). The reference takes us out of the local, and throws us to California. Sure, one million Canadian ex-pats live in the Los Angeles area so there is a weak connection — but the name just comes off so desperate and of the boardroom-lifestyle genre that has some poor sad sack copywriter required to come up with lines like “an enclave of West Coast cool.” Places like the Malibu give condo’s a bad name — as peddlers of fake and instant lifestyles — like the slew of condo’s around North York City Centre do. As I wrote in Eye Weekly last fall<\/a>, how can somebody’s Home be taken seriously and respected when it’s in buildings with names like Cosmo, The Monet, The Majestic Phase II, Platinum Towers, Spectrum and The Ultima at Broadway or the Grande Triomphe?<\/p>\n

With that in mind, it was refreshing to see that the old Speedy Muffler shop across from the MEC fleece palace at Peter and King is going from automotive use to residential — and better yet, the condo is named after the postal code: M5V<\/a>. Though the website suffers from Flash and dull Malibu-worthy lounge music, the hyper-local reference is all about the location, and not something else. Nice. The building renderings look alright too, all glassy, colourful and light, like it could float away. Once built, with any luck, it will continuously draw our attention away from the massive white turd of a Holiday Inn on the northeast corner. That’s the kind of building that makes it a pity Toronto isn’t on an active fault line.<\/p>\n

If you’re in the area, check out the weird sales centre (which itself appears to be LEED certified<\/a>), complete with new age and huggy sculptures and bubbling fountains. The marketers must be listening to too much Sting. At least the M5V architects weren’t.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s confounding that so many Toronto condo projects are given such unfortunate names that have nothing to do with this city or this geography. Like The Malibu at Lakeshore and Bathurst, “Toronto’s first California condo” (which I mentioned in a Toronto Flaneur column three Spacing’s ago). The reference takes us out of the local, andContinue reading “Postal”<\/span><\/a><\/p>\n","protected":false},"author":4004,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[22,18,20],"tags":[1153,423,876,370,460,4658,4659,4661,4660,19,562],"class_list":["post-1563","post","type-post","status-publish","format-standard","hentry","category-architecture","category-neighbourhoods","category-urban-design","tag-california","tag-eye-weekly","tag-flash","tag-king","tag-los-angeles","tag-malibu","tag-north-york-city-centre","tag-platinum-towers","tag-poor-sad-sack-copywriter","tag-toronto","tag-west-coast"],"acf":[],"yoast_head":"\nPostal - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2007\/02\/26\/postal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postal - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"It’s confounding that so many Toronto condo projects are given such unfortunate names that have nothing to do with this city or this geography. 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