{"id":1780,"date":"2007-04-16T12:00:34","date_gmt":"2007-04-16T16:00:34","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1780"},"modified":"2007-04-16T11:59:44","modified_gmt":"2007-04-16T15:59:44","slug":"sustainable-transportation-ii-bremen-germany","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/04\/16\/sustainable-transportation-ii-bremen-germany\/","title":{"rendered":"Sustainable Transportation II: Bremen, Germany"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/farm1.static.flickr.com\/7\/8970342_c68f73e36e.jpg\" \/><\/p>\n<p>Last week, <a href=\"https:\/\/spacing.ca\/toronto\/?p=1749\">I posted<\/a> some of the interesting material I heard about Kingston, Ontario, at <a href=\"http:\/\/www.movingtheeconomy.ca\/\">Moving the Economy<\/a>&#8216;s workshop on sustainable transportation.<\/p>\n<p>In <a href=\"http:\/\/www.nowtoronto.com\/issues\/2007-04-12\/news_feature.php\">this week&#8217;s <em>NOW<\/em> magazine<\/a>, I wrote about the inspiring transportation work being done in Bremen, Germany, which was presented at the same workshop.<\/p>\n<p>The presentation was given by Michael Glotz-Richter, Senior Project Manager of Sustainable Mobility for the city (don&#8217;t you wish we had someone with that title in Toronto?), who provided way more information and examples than I could squeeze into the article. He was also very entertaining &#8212; Bremen has produced two cheesy-fun short videos in which a &#8220;James Bond&#8221; character outwits and outruns his enemies by using Bremen&#8217;s sustainable transportation services while they try to get around in a car, stuck in traffic. Another part of his presentation compared using private automobiles to having a shopping cart in your house &#8212; in your corridors (streets), living room (parks vs. parking), children&#8217;s playroom (schools). It just takes up so much room.<\/p>\n<p>This entertaining approach has a serious point behind it. Glotz-Richter noted how important the emotional aspects of decision-making are.  We can argue all we want, but people do  not make decisions based on purely rational reasons. So, if you want to get people to change their behaviours, you  need to understand and appeal to  people&#8217;s emotional motivators, their instincts. It&#8217;s not just about moving people, but about moving them comfortably and happily. He gave the example of cycling becoming popular because it is seen as healthy and therefore sexy, and about the appeal of the prestige of a fancy bike. He noted that one of the reasons cycling remained more popular in Bremen than in some other German cities is that it was never seen as a &#8220;poor person&#8217;s&#8221; form of transportation, as it was in some places after the Second World War, so it didn&#8217;t get discarded when people returned to prosperity. It was a really interesting point, because we definitely tend to emphasize the appeal of sustainable transportation based on its virtue (healthy, environmental, efficient), but we have a hard time fighting, or even admitting, the less admirable yet real visceral, instinctive appeal of cars. To succeed in winning the public over, we may need to get over our embarrassment and find more shallow reasons to supplement our virtuous arguments for sustainable transportation.<\/p>\n<p>He also talked about how Bremen&#8217;s far-reaching plans were the result of intense debate in the city, especially about the extension of their streetcar network, and how important it had been for Bremen&#8217;s politicians to go to other cities where sustainable solutions were being successfully implemented, which really made a difference in changing their minds.<\/p>\n<p>For all its success, Bremen still has the inner city\/suburbs separation visible in Toronto &#8212; while the city itself shows a heavy use of transit, cycling and walking, people in the outlying suburbs still predominantly use cars for most of their travel.<\/p>\n<p>Bremen&#8217;s city centre is largely car-free, with deliveries by truck only allowed until 11 am. Additional delivery facilities are provided for trucks that meet the highest environmental standards, however, to provide an incentive for delivery vehicles to reduce emissions.<\/p>\n<p>The city also has some really innovative ideas for encouraging transit. For example, every ticket for the city&#8217;s soccer stadium incorporates a transit pass good not only for before and after the game, but for the entire evening, so that celebrating fans (Werder Bremen is doing very well this year) can party and still get home by transit for free. Likewise for concerts at the stadium. Tourist passes, too, include both unlimited transit and discounts to museums and tourist attractions, and access to the city&#8217;s extensive car-sharing network. Imagine if all tickets to the Skydome (oops &#8212; Rogers Centre) included unlimited travel on the TTC before and after the game.<\/p>\n<p>Glotz-Richter also talked about congestion charges, which Bremen decided not to go for, essentially because traffic wasn&#8217;t bad enough. He gave a rule of thumb that might be relevant for Toronto: &#8220;The higher the chaos that exists in the current system, the more likely you&#8217;ll get public acceptance for congestion charges.&#8221; People need to see some benefit in exchange for the cost.<\/p>\n<p><em>photo by <a href=\"http:\/\/flickr.com\/photos\/nishioka\/8970342\/\">Nishioka<\/a> on Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I posted some of the interesting material I heard about Kingston, Ontario, at Moving the Economy&#8216;s workshop on sustainable transportation. In this week&#8217;s NOW magazine, I wrote about the inspiring transportation work being done in Bremen, Germany, which was presented at the same workshop. The presentation was given by Michael Glotz-Richter, Senior Project<a href=\"https:\/\/spacing.ca\/toronto\/2007\/04\/16\/sustainable-transportation-ii-bremen-germany\/\">Continue reading <span class=\"sr-only\">&#8220;Sustainable Transportation II: Bremen, Germany&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4006,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[7,9,8,6],"tags":[5378,5382,483,1635,5383,4958,636,21,1874,5384,569,1652,5381,1740,5379,19,849,5380],"class_list":["post-1780","post","type-post","status-publish","format-standard","hentry","category-bikes","category-traffic","category-transit","category-walking","tag-bremen","tag-car-sharing-network","tag-germany","tag-kingston","tag-manager-of-sustainable-mobility","tag-michael-glotz-richter","tag-ontario","tag-other-cities","tag-project-manager","tag-rogers-centre","tag-skydome","tag-streetcar-network","tag-sustainable-solutions","tag-sustainable-transportation","tag-sustainable-transportation-services","tag-toronto","tag-transportation","tag-transportation-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable Transportation II: Bremen, Germany  - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2007\/04\/16\/sustainable-transportation-ii-bremen-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Transportation II: Bremen, Germany  - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"Last week, I posted some of the interesting material I heard about Kingston, Ontario, at Moving the Economy&#8216;s workshop on sustainable transportation. 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