{"id":1898,"date":"2007-05-17T15:36:14","date_gmt":"2007-05-17T19:36:14","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=1898"},"modified":"2013-01-21T12:55:08","modified_gmt":"2013-01-21T17:55:08","slug":"audi-turns-our-parks-into-ads","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/05\/17\/audi-turns-our-parks-into-ads\/","title":{"rendered":"Audi turns our parks into ads"},"content":{"rendered":"

<\/p>\n

<\/p>\n

UPDATE<\/strong>: we received this email from City staff — “Film office requested the TT ‘sculptures’ be removed by the applicant. Staff told me that they have all been removed from city property as of this afternoon.” Also check the comments<\/a> section for more responses from City Hall staff.
\n– – – – – – – – – – – – –<\/p>\n

Over the last few days many Spacing readers ave emailed us with questions about the mysterious ads by Audi that have appeared in our parks. Rami Tambello of Illgalsigns.ca has a jump on it and is trying to get some answers.<\/p>\n

IllegalSigns.ca is asking Councillor Kyle Rae, Chairman of the Economic Development Committee to investigate the Film and Television Office for violations of City policy that resulted in the Audi TT signs fiasco.<\/span><\/span><\/p>\n

Apparently nobody is minding the shop at the Film and Television Office. These signs were installed ostensibly as \u00e2\u20ac\u0153set dressing\u00e2\u20ac\u009d for an Audi<\/a> TV commercial in about 50 locations around town, in parks and on road allowance. But there is no TV commercial and the FTO was hoodwinked into issuing permits for this advertising campaign<\/a>….<\/p>\n

The signs come with this permit<\/a> attached, which was issued to SBC Events Inc.<\/a>:<\/p><\/blockquote>\n

<\/p>\n

But they are not set dressing at all, and there is no TV commercial. According to Audi itself, in this press release<\/a>, the signs are billboards. From the press release: \u00e2\u20ac\u0153On May 16, 17 and 18, Audi Canada will garnish Toronto’s streets with six-foot high, fifteen-foot long double Ts (TT). The \u00e2\u20ac\u0153Street Ts\u00e2\u20ac\u009d will be moving displays that grace each location for a day and cover more than 120 sites throughout the city during the three day period. Though predominantly positioned in Toronto’s financial district, the \u00e2\u20ac\u0153Street Ts\u00e2\u20ac\u009d will also make their way to key arteries, such as the Don Valley Parkway, Gardiner Expressway and Lakeshore Blvd. And on Friday, May 18, they will move to the 400 and 401 to catch the long-weekend cottage traffic<\/strong>.\u00e2\u20ac\u009d<\/p><\/blockquote>\n

Read more on Illegalsigns.ca<\/a><\/p>\n

If you want to see these removed from your local park email your city councillor<\/a>.<\/p>\n

Submit your complaints directly to Audi and their marketing partners:
\n \t \t\tAudi Canada: <\/strong>
\nDoug Clark
\n(905) 428-4893 or Mobile: (905) 409-6364
\nEmail: douglas.clark@audi.com<\/a><\/p>\n

– – – – – – – –
\nLowe Roche:<\/strong>
\nGeoffrey Roche
\n(416) 927-9794 or Mobile: (416) 409-2524
\nEmail: Geoffrey@loweroche.com<\/a><\/p>\n

– – – – – – – –
\nMAVERICK PR:<\/strong>
\nJulie Rusciolelli
\n(416) 640-5525 or Mobile: (416 )457-9954
\nEmail: julier@maverickpr.com<\/a><\/p>\n

photos by David Sky<\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

UPDATE: we received this email from City staff — “Film office requested the TT ‘sculptures’ be removed by the applicant. 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