{"id":2064,"date":"2007-07-03T23:47:11","date_gmt":"2007-07-04T03:47:11","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=2064"},"modified":"2013-01-21T12:55:05","modified_gmt":"2013-01-21T17:55:05","slug":"the-sams-sign-vs-the-citytv-truck","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/07\/03\/the-sams-sign-vs-the-citytv-truck\/","title":{"rendered":"The Sam&#8217;s sign vs. the CityTV truck"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1129\/710877785_5af0d2d53a_o.jpg\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1186\/710877797_9bfbb4e015_o.jpg\" \/><\/p>\n<p>CityTV will soon be vacating the 299 Queen Street West address that was for years the iconic home of CityTV, Much Music and other cable television stations. With Rogers taking over CityTV in order to meet a regulatory approval for complicated deal in which CTVGlobeMedia (CTV, TSN, The Globe and Mail) purchased CHUM (CHUM Radio, CityTV, MuchMusic, Bravo!). While the cable channels stay, CityTV must go, meaning that the CityTV truck mounted on the building&#8217;s east wall, as well as Speaker&#8217;s Corner, will go too.<\/p>\n<p>Earlier today (Tuesday) the <a href=\"http:\/\/www.thestar.com\/News\/article\/231766\">Toronto Star reported<\/a> that the truck would be taken down immediately and while I expected this, the news was sudden. I went to grab a few pictures, but there was no sign of crews preparing to take it down, and the wheels were still spinning and the strobe lights flashing. But it is almost guaranteed that the truck will be down soon, the first step of separating CityTV from CTV-CHUM.<\/p>\n<p>Meanwhile, the Sam the Record Man&#8217;s signs were saved by a city preservation designation, and <strike>a<\/strike> two Facebook groups, &#8220;Save the Sam&#8217;s Sign&#8221;, with over 17,000 members, and a second &#8220;<a href=\"http:\/\/www.facebook.com\/search_redirect.php?q=save,sam,sign&#038;fc=0&#038;gc=17&#038;npc=0&#038;cl=300&#038;rc=17&#038;t=2&#038;u=http%3A%2F%2Fwww.facebook.com%2Fgroup.php%3Fgid%3D2354109787\">Save Sam Record Man Sign&#8221;<\/a> group has over 8600 members. <a href=\"http:\/\/www.facebook.com\/group.php?gid=2394779731\">A group to save the CityTV truck<\/a> has <strike>only one-tenth the members<\/strike> currently has less than 1,000.<\/p>\n<p>So why the difference in the reaction to the potential loss of these two vulnerable first-party ads? My guess is that Sam&#8217;s being around longer than CityTV, invoked more nostalgia than a truck. Sam&#8217;s was defined by the signs, and many have fond memories of visiting the store in its golden years. As a Ryerson grad, it was a joke amongst us students that Ryerson was the only university that you gave directions to based on a record store. CityTV, on the other hand, used the old Methodist Church building itself as its brand, providing an anchor to an up-and-coming Queen West. The truck, while interesting, is ancillary to the rest of the architecture. Meanwhile Sam&#8217;s signs overwhelmed the architecture and itself was an icon of Yonge Street.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1002\/710877765_aa3636216b_o.jpg\" \/><\/p>\n<p>Ironically, in <a href=\"http:\/\/www.thestar.com\/News\/article\/231768\">another Star article<\/a>, Ryerson is pushing to take over the Sam&#8217;s store, which would use the site for its long-awaited Yonge Street presence. Ryerson would develop the site with institutional uses as well as storefront commercial, and would likely keep the famous signs in place.<\/p>\n<p><strong>Update:<\/strong> <a target=\"_blank\" href=\"http:\/\/blogto.com\/city\/2007\/07\/for_real_this_time_city_tv_sign_coming_down_right_now\/\">BlogTO<\/a> reports today that the CityTV sign on the east side of the CHUM-City building, above the truck was taken down today. If you go to the link, you&#8217;ll see in the picture that the first-party ad, usually promoting CityTV programs is now being used as a third-party ad for a credit card issuer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CityTV will soon be vacating the 299 Queen Street West address that was for years the iconic home of CityTV, Much Music and other cable television stations. With Rogers taking over CityTV in order to meet a regulatory approval for complicated deal in which CTVGlobeMedia (CTV, TSN, The Globe and Mail) purchased CHUM (CHUM Radio,<a href=\"https:\/\/spacing.ca\/toronto\/2007\/07\/03\/the-sams-sign-vs-the-citytv-truck\/\">Continue reading <span class=\"sr-only\">&#8220;The Sam&#8217;s sign vs. the CityTV truck&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4030,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[22,21759,32],"tags":[11,6196,6192,6193,6195,1082,4657,4927,5272,316,947,6194,2390,314,339,341],"class_list":["post-2064","post","type-post","status-publish","format-standard","hentry","category-architecture","category-features","category-streetscape","tag-ad-creep","tag-cable-tv","tag-chum","tag-chum-radio","tag-chum-city-building","tag-ctv","tag-facebook","tag-methodist-church","tag-much-music","tag-queen","tag-ryerson","tag-sams-store","tag-speaker","tag-the-globe-and-mail","tag-the-toronto-star","tag-toronto-star"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Sam&#039;s sign vs. the CityTV truck - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2007\/07\/03\/the-sams-sign-vs-the-citytv-truck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sam&#039;s sign vs. the CityTV truck - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"CityTV will soon be vacating the 299 Queen Street West address that was for years the iconic home of CityTV, Much Music and other cable television stations. 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