{"id":2316,"date":"2007-09-20T17:54:23","date_gmt":"2007-09-20T21:54:23","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=2316"},"modified":"2007-09-20T20:30:56","modified_gmt":"2007-09-21T00:30:56","slug":"ttc-signage-and-advertising-domination","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/09\/20\/ttc-signage-and-advertising-domination\/","title":{"rendered":"TTC typography and advertising domination"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/joeclark.org\/appearances\/atypi\/2007\/TTC\/inscribed\/images\/TorontoArchives_s0648_fl0115_id0002.jpg\" height=\"415\" width=\"500\" \/><\/p>\n<p>The ever-thorough Joe Clark has two excellent posts that you should definitely know about. The <a href=\"http:\/\/joeclark.org\/appearances\/atypi\/2007\/TTC\/inscribed\/\">first post<\/a> involves a lengthy look at the TTC&#8217;s subway signage  and typography (and delves into the lack of hertiage sign preservation). The post, &#8220;Inscribed in the living tile: type in the Toronto subway,&#8221; was presented recently at the <a href=\"http:\/\/www.atypi.org\/\"><abbr>ATypI<\/abbr> 2007 conference<\/a>, in Brighton, U.K.<\/p>\n<p>The <a href=\"http:\/\/joeclark.org\/design\/signage\/TTC\/docs\/dominate.html\">other post<\/a> is about advertising-domination in a subway station. Some of the interesting findings:<\/p>\n<blockquote><p><strong>&bull; More people are opposed to station domination.<\/strong> When asked the question \u00e2\u20ac\u0153If the TTC were to allow advertising on the floors, ceilings, and pillars of subway stations, would you be\u00e2\u20ac\u009d in favour or opposed? 43% were opposed, while only 39% were in favour. 15% didn&#8217;t care. 3% would have to see the ads first.<\/p>\n<p><strong>&bull; <\/strong>Unprompted, <strong>people gave reasons not to use station-domination advertising<\/strong>: Already enough ads (\u00e2\u2030\u02c637%), ugly (20%&#8212;29%), intrusive (18%&#8212;29%), distracting (\u00e2\u2030\u02c616%), \u00e2\u20ac\u0153don&#8217;t pay attention to ads\u00e2\u20ac\u009d (\u00e2\u2030\u02c611%).<\/p>\n<p><strong>&bull; <\/strong>When asked the question \u00e2\u20ac\u0153Should TTC allow advertising for one company, using all locations you see here, at other subway stations,\u00e2\u20ac\u009d <strong>about 48% answered no<\/strong> and at most 35% answered yes.<\/p>\n<p><strong>&bull; <\/strong>Up to 13% of respondents stated that station-domination advertising made it harder to find and read signs in the system.<\/p><\/blockquote>\n<p>What Clark finds in the reports is the TTC twisting facts to support advertising domination even though the numbers state the public has other wishes. Read the posts for all the details.<\/p>\n<p><em>photo from Toronto Archives <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ever-thorough Joe Clark has two excellent posts that you should definitely know about. The first post involves a lengthy look at the TTC&#8217;s subway signage and typography (and delves into the lack of hertiage sign preservation). The post, &#8220;Inscribed in the living tile: type in the Toronto subway,&#8221; was presented recently at the ATypI<a href=\"https:\/\/spacing.ca\/toronto\/2007\/09\/20\/ttc-signage-and-advertising-domination\/\">Continue reading <span class=\"sr-only\">&#8220;TTC typography and advertising domination&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1022,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[24,8],"tags":[6806,3037,6805,1835,6804,464],"class_list":["post-2316","post","type-post","status-publish","format-standard","hentry","category-history","category-transit","tag-advertising-domination","tag-joe-clark","tag-station-domination-advertising","tag-toronto-subway","tag-ttcs-subway","tag-united-kingdom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TTC typography and advertising domination  - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2007\/09\/20\/ttc-signage-and-advertising-domination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TTC typography and advertising domination  - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The ever-thorough Joe Clark has two excellent posts that you should definitely know about. 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