{"id":242,"date":"2005-10-10T22:13:48","date_gmt":"2005-10-11T02:13:48","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=242"},"modified":"2013-01-21T14:18:53","modified_gmt":"2013-01-21T19:18:53","slug":"butter-jam","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/","title":{"rendered":"Butter Jam"},"content":{"rendered":"

\"Butter
\n
\nThe butter billboard campaign may be clever, but this jam of the campaign (on Spadina north of Queen) is even better, turning an ad into a sci-fi creature-feature standoff.<\/p>\n

The character appears to be part of some kind of street art campaign<\/a> and also appears elsewhere in Toronto, and in some other cities.<\/p>\n","protected":false},"excerpt":{"rendered":"

The butter billboard campaign may be clever, but this jam of the campaign (on Spadina north of Queen) is even better, turning an ad into a sci-fi creature-feature standoff. The character appears to be part of some kind of street art campaign and also appears elsewhere in Toronto, and in some other cities.<\/p>\n","protected":false},"author":4006,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[21757,21759],"tags":[11,25,316,19],"class_list":["post-242","post","type-post","status-publish","format-standard","hentry","category-communication","category-features","tag-ad-creep","tag-intervention","tag-queen","tag-toronto"],"acf":[],"yoast_head":"\nButter Jam - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Butter Jam - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The butter billboard campaign may be clever, but this jam of the campaign (on Spadina north of Queen) is even better, turning an ad into a sci-fi creature-feature standoff. The character appears to be part of some kind of street art campaign and also appears elsewhere in Toronto, and in some other cities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/\" \/>\n<meta property=\"og:site_name\" content=\"Spacing Toronto\" \/>\n<meta property=\"article:published_time\" content=\"2005-10-11T02:13:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-21T19:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg\" \/>\n<meta name=\"author\" content=\"Dylan Reid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Spacing\" \/>\n<meta name=\"twitter:site\" content=\"@Spacing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dylan Reid\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/\",\"url\":\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/\",\"name\":\"Butter Jam - Spacing Toronto\",\"isPartOf\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg\",\"datePublished\":\"2005-10-11T02:13:48+00:00\",\"dateModified\":\"2013-01-21T19:18:53+00:00\",\"author\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/5db677dc17e5329d01b88dfb319d259b\"},\"breadcrumb\":{\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#primaryimage\",\"url\":\"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg\",\"contentUrl\":\"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/spacing.ca\/toronto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Butter Jam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#website\",\"url\":\"https:\/\/spacing.ca\/toronto\/\",\"name\":\"Spacing Toronto\",\"description\":\"Canadian Urbanism Uncovered | Toronto Architecture, Urban Design, Public Transit, City Hall, Parks, Walking, Bikes, Streetscape, History, Waterfront, Maps, Public Spaces\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/spacing.ca\/toronto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/5db677dc17e5329d01b88dfb319d259b\",\"name\":\"Dylan Reid\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/196165a3da8aa047d1d3816d24de1d3a?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/196165a3da8aa047d1d3816d24de1d3a?s=96&d=blank&r=g\",\"caption\":\"Dylan Reid\"},\"description\":\"Dylan Reid is a senior editor at Spacing Magazine. He has also written articles for NOW magazine and the uTOpia books. He was co-chair of the Toronto Pedestrian Committee 2007-2010, was one of the founders of the Toronto Coalition (now Centre) for Active Transportation, and is a co-founder of Walk Toronto. Dylan is also a Fellow at the Centre for Reformation and Renaissance Studies at the University of Toronto.\",\"sameAs\":[\"http:\/\/www.spacing.ca\/\"],\"url\":\"https:\/\/spacing.ca\/toronto\/author\/dylan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Butter Jam - Spacing Toronto","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/","og_locale":"en_US","og_type":"article","og_title":"Butter Jam - Spacing Toronto","og_description":"The butter billboard campaign may be clever, but this jam of the campaign (on Spadina north of Queen) is even better, turning an ad into a sci-fi creature-feature standoff. The character appears to be part of some kind of street art campaign and also appears elsewhere in Toronto, and in some other cities.","og_url":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/","og_site_name":"Spacing Toronto","article_published_time":"2005-10-11T02:13:48+00:00","article_modified_time":"2013-01-21T19:18:53+00:00","og_image":[{"url":"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg","type":"","width":"","height":""}],"author":"Dylan Reid","twitter_card":"summary_large_image","twitter_creator":"@Spacing","twitter_site":"@Spacing","twitter_misc":{"Written by":"Dylan Reid"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/","url":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/","name":"Butter Jam - Spacing Toronto","isPartOf":{"@id":"https:\/\/spacing.ca\/toronto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#primaryimage"},"image":{"@id":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#primaryimage"},"thumbnailUrl":"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg","datePublished":"2005-10-11T02:13:48+00:00","dateModified":"2013-01-21T19:18:53+00:00","author":{"@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/5db677dc17e5329d01b88dfb319d259b"},"breadcrumb":{"@id":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#primaryimage","url":"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg","contentUrl":"https:\/\/spacing.ca\/toronto\/images\/butter_jam.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/spacing.ca\/toronto\/2005\/10\/10\/butter-jam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/spacing.ca\/toronto\/"},{"@type":"ListItem","position":2,"name":"Butter Jam"}]},{"@type":"WebSite","@id":"https:\/\/spacing.ca\/toronto\/#website","url":"https:\/\/spacing.ca\/toronto\/","name":"Spacing Toronto","description":"Canadian Urbanism Uncovered | Toronto Architecture, Urban Design, Public Transit, City Hall, Parks, Walking, Bikes, Streetscape, History, Waterfront, Maps, Public Spaces","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/spacing.ca\/toronto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/5db677dc17e5329d01b88dfb319d259b","name":"Dylan Reid","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spacing.ca\/toronto\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/196165a3da8aa047d1d3816d24de1d3a?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/196165a3da8aa047d1d3816d24de1d3a?s=96&d=blank&r=g","caption":"Dylan Reid"},"description":"Dylan Reid is a senior editor at Spacing Magazine. He has also written articles for NOW magazine and the uTOpia books. He was co-chair of the Toronto Pedestrian Committee 2007-2010, was one of the founders of the Toronto Coalition (now Centre) for Active Transportation, and is a co-founder of Walk Toronto. Dylan is also a Fellow at the Centre for Reformation and Renaissance Studies at the University of Toronto.","sameAs":["http:\/\/www.spacing.ca\/"],"url":"https:\/\/spacing.ca\/toronto\/author\/dylan\/"}]}},"_links":{"self":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/users\/4006"}],"replies":[{"embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":3,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"predecessor-version":[{"id":38069,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/posts\/242\/revisions\/38069"}],"wp:attachment":[{"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacing.ca\/toronto\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}