{"id":2525,"date":"2007-11-28T10:00:08","date_gmt":"2007-11-28T14:00:08","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=2525"},"modified":"2013-01-21T12:54:59","modified_gmt":"2013-01-21T17:54:59","slug":"cellphones-ad-screens-and-service-updates-new-ttc-website-links","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/11\/28\/cellphones-ad-screens-and-service-updates-new-ttc-website-links\/","title":{"rendered":"Cellphones, Ad Screens and TTC Service Updates"},"content":{"rendered":"

<\/p>\n

It is recognized by almost all that the TTC website<\/a> is badly due for a redesign<\/a>, and supposedly this will finally take place next year, perhaps bringing the site into the new millennium. However, there are two recent additions that are worth mentioning.<\/p>\n

Service advisories and updates<\/strong><\/p>\n

At the top of the page, a new service advisories link has been added, a one-stop page for all service issues, from current delays in the subway, to long-term construction projects. Most of this information (apart from the live current delays) was already on the website, but hard to find. The escalator and elevator page is still not very useful – it only shows planned maintenance, and not current elevator outages, a crucial piece of information for disabled riders, and the “expected completion and\/or start date” for escalator outages are still vague – a cynic might suggest adding the year as well as month. While the live subway service updates are potentially very useful, like the GO Transit service updates<\/a>, are so far somewhat inconsistent (only some delays have been mentioned) and sometimes untimely (displaying information about delays that have already happened).<\/p>\n

This addition is a step in the right direction, but still much needs to be done to add useful features to the TTC site, such as a useful trip planner (something that Brampton Transit even got around to implementing <\/a>earlier this month).<\/p>\n

TTC Surveys<\/strong><\/p>\n

One other new link I found was for “TTC Surveys<\/a>” for cellphone service in TTC stations and on the One Stop advertising screens. The small link<\/a> was on the lower right of the home page.
\nCellphones in the TTC?<\/em>
\nThe first asks riders about cellphones on transit. The first series of questions asks about cellphone ownership and use on the TTC. The second series of questions appears to hint at the TTC having a company put cellphone transmitters into stations and asks respondents’ their thoughts on this. Amongst the questions: “If the TTC made it possible for its customers to use their cell phone reliability anywhere on TTC property or in a TTC vehicle, would you be (strongly opposed, somewhat opposed, indifferent, somewhat in favour, strongly in favour of cellphones) to having this service on the TTC?”<\/p>\n

While I have a cellphone, and use it on the TTC occasionally, (part of my daily commute is in a surface part of the subway) I feel rather strongly against opening up the entire subway to allowing cellphones. I find it a quiet refuge compared to on the bus, where one of my few pet peeves are people who forget to use indoor voices when making a call. In addition, the survey asks whether respondants are in favour or not of offering cellphone service for customers of one company, or having an additional levy for calls in the TTC to pay for coverage, something that I think most should be against if the TTC (or OneStop) was to go ahead and add cellphone service in the subway.<\/p>\n

Give out valuable marketing data and you could win a Metropass! <\/em><\/p>\n


\nThe second of the two studies asks simple questions about the One Stop advertising screens, with very simplistic yes\/no questions like “do the screens enhance your TTC experience”, and what ads and features you recall seeing. The survey goes on to ask about gender, age, marital status, occupation and household income, questions that would be of interest to advertisers (especially as it also collects data on what stations passengers enter and leave the subway), but you can win a Metropass if you give them your name and email! Even given One Stop’s apparent eagerness, many stations are still with the old, outdated and now mostly non-functioning Metron ad tickers, where even the “cuddly Husky pups” (the last paid ad was for a breeding and kennel service out by the airport) scrolls have finally disappeared.<\/p>\n

(Finally, one question that should have been asked is whether anyone pays attention to the unfunny and pointless Dudson<\/a> cartoons, but I shouldn’t give One Stop too many ideas on what to ask in a survey).<\/p>\n

Photo by SirCharlie<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It is recognized by almost all that the TTC website is badly due for a redesign, and supposedly this will finally take place next year, perhaps bringing the site into the new millennium. However, there are two recent additions that are worth mentioning. 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