{"id":2621,"date":"2007-12-31T14:04:32","date_gmt":"2007-12-31T18:04:32","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=2621"},"modified":"2013-01-21T15:26:48","modified_gmt":"2013-01-21T20:26:48","slug":"playground-sponsorship-car-dealerships-divas","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2007\/12\/31\/playground-sponsorship-car-dealerships-divas\/","title":{"rendered":"Playground Sponsorship: Car Dealerships &#038; Divas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2013\/2151632613_0f15a9a109.jpg?v=0\" height=\"376\" width=\"500\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2068\/2152424834_7529b46389_m.jpg\" align=\"right\" height=\"181\" width=\"240\" \/>While home for the holidays last week, just as <a href=\"http:\/\/www.thestar.com\/News\/article\/288699\">Capital One announced<\/a> it was going to donate $85,000 to cover tonight&#8217;s free TTC rides, I discovered this playground sponsorship in the Tecumseh &#8212; the Pickering of Windsor &#8212; park I grew up playing in. The TTC sponsorship has not been greeted with the <a href=\"https:\/\/spacing.ca\/toronto\/?p=2374\">same controversy<\/a> as the Mastercard outdoor rink donation back in October, perhaps because this is more of a &#8220;special occasion&#8221; than a normal service the City is expected to provide on its own. The Saturn sponsorship is rather garish and without any sense of dignified philanthropy as not one but two big signs were installed to continuously remind the children and their parents who is responsible for their fun.<\/p>\n<p>[youtube]http:\/\/youtube.com\/watch?v=vMJNrYEleBA[\/youtube]<\/p>\n<p>Playground sponsorship is not without its over-the-top precedent. In 1983 Diana Ross held a free concert in Central Park and donated the television rights to building the <a href=\"http:\/\/www.centralparknyc.org\/site\/PageServer?pagename=virtualpark_thegreatlawn_dianarosspg\">Diana Ross Playground<\/a>. 300,000 people came out to see the concert, but as you can see in the video above, it famously rained during the show. Ross, extreme diva but ever the trooper, told everybody to come back the next day and 500,000 showed up (possibly 800,000 to a million &#8212; figures I found varied). The concert was not as profitable as planned, and Ross ended up donating $275,000 herself to the playground which was eventually built in 1986.<\/p>\n<p>Back to Tecumseh and thinking of the children, one wonders what the possible residual effects of  the Saturn sponsorship will have on them and their impressionable brains. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Sandra_Bernhard\">Sandra Bernhard<\/a> provides a cautionary tale for this kind of sponsorship when she appeared on <em>The View<\/em> last year, saying the Diana Ross Playground is a place where &#8220;children learn to be vicious, backstabbing, and throw their arms up in front of other children.&#8221; If just one Supreme can have this effect on the kids, there is no telling what a whole car company could do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While home for the holidays last week, just as Capital One announced it was going to donate $85,000 to cover tonight&#8217;s free TTC rides, I discovered this playground sponsorship in the Tecumseh &#8212; the Pickering of Windsor &#8212; park I grew up playing in. The TTC sponsorship has not been greeted with the same controversy<a href=\"https:\/\/spacing.ca\/toronto\/2007\/12\/31\/playground-sponsorship-car-dealerships-divas\/\">Continue reading <span class=\"sr-only\">&#8220;Playground Sponsorship: Car Dealerships &#038; Divas&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4004,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[21759,15],"tags":[11,2851,7758,4462,21,7759,1162,7760,391,30,853],"class_list":["post-2621","post","type-post","status-publish","format-standard","hentry","category-features","category-media","tag-ad-creep","tag-car","tag-diana-ross","tag-mastercard","tag-other-cities","tag-sandra-bernhard","tag-tecumseh","tag-the-view","tag-usd","tag-video","tag-windsor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Playground Sponsorship: Car Dealerships &amp; Divas - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2007\/12\/31\/playground-sponsorship-car-dealerships-divas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playground Sponsorship: Car Dealerships &amp; Divas - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"While home for the holidays last week, just as Capital One announced it was going to donate $85,000 to cover tonight&#8217;s free TTC rides, I discovered this playground sponsorship in the Tecumseh &#8212; the Pickering of Windsor &#8212; park I grew up playing in. 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