{"id":2680,"date":"2008-01-18T12:46:49","date_gmt":"2008-01-18T17:46:49","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=2680"},"modified":"2013-01-21T13:37:42","modified_gmt":"2013-01-21T18:37:42","slug":"living-the-good-life","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2008\/01\/18\/living-the-good-life\/","title":{"rendered":"Living The Good Life"},"content":{"rendered":"

\"The<\/a><\/p>\n

I’m interested in the thoughts of Spacing readers on The Good Life <\/a>campaign that WWF-Canada (aka my employer) launched yesterday.<\/p>\n

Its goal is try and make visible what is now invisible outside of polling statistics — the public’s desire for action on climate change. We know that lots of people outside of the hard-core eco-crowd are now concerned (OK, freaked) about global warming. The question is how to take that concern and channel it into positive action to meet the challenge, rather than an \u00e2\u20ac\u02dcapres moi le deluge’ fatalism or \u00e2\u20ac\u02dcburn it now before someone else does’ survivalist response.<\/p>\n

So we’ve set out to redefine ‘The Good Life’ from one of excess, to one where you live well, but lightly, on the Earth. A world in which people everywhere can lead happy, healthy lives within their fair share of the earth’s resources, while leaving space for wildlife and wilderness. It’s a big idea, so how to make it real and relevant to action on climate change?<\/p>\n

Our idea is to not simply ask people to do all those things we need to do to reduce our contribution to global warming (drive less or not at all, use less energy at home, eat local and less meat\u00e2\u20ac\u00a6), but also to show how this adds up when we do it together (because we all know it seems pretty pointless to change a lightbulb if you’re the only one doing it). We’ve inverted the traditional carbon footprint approach, and rather than calculating how many greenhouse gases you put out (i.e how bad you are), we’re calculating how much you’ve saved by agreeing to change things in your life. And we’ve got a counter on the home page showing how many people have taken action and how this adds up in terms of kilograms of carbon dioxide — which means if this flops it’ll be out there for all to see, but so will its success.<\/p>\n

Naturally, once you’ve taken some action in your own life, we’re asking you to demand political action — the first one being a call to the feds to support the California tailpipe standards<\/a>. But at another level, if we can get enough people taking action, then it’ll help dispel the cynical calculations of some of the political backroom boys and girls about how politicians can get away with talking a good line, but voters don’t really want action to reduce greenhouse gas emissions.<\/p>\n

One of the challenges is how do you reach those who are ready to change, but aren’t on any enviro-listserves yet. So our new tv and print ad campaign is backing all this up and driving people to the site with the message of change is possible.<\/p>\n

[youtube]http:\/\/www.youtube.com\/watch?v=GrlEQ15mVPM[\/youtube]<\/p>\n

Your thoughts on how to make this work \/ better would be much appreciated.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m interested in the thoughts of Spacing readers on The Good Life campaign that WWF-Canada (aka my employer) launched yesterday. Its goal is try and make visible what is now invisible outside of polling statistics — the public’s desire for action on climate change. We know that lots of people outside of the hard-core eco-crowdContinue reading “Living The Good Life”<\/span><\/a><\/p>\n","protected":false},"author":4029,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[13],"tags":[1153,457,23,541,7888,7889],"class_list":["post-2680","post","type-post","status-publish","format-standard","hentry","category-green-space","tag-california","tag-canada","tag-environment","tag-greenhouse-gas-emissions","tag-less-energy","tag-the-good-life"],"acf":[],"yoast_head":"\nLiving The Good Life - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2008\/01\/18\/living-the-good-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Living The Good Life - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"I’m interested in the thoughts of Spacing readers on The Good Life campaign that WWF-Canada (aka my employer) launched yesterday. 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