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This tool-mobile has been rolling around Toronto for the last few weeks, but I was finally able to get a shot of it by the Toronto Reference Library yesterday afternoon. It’s an ad for an unnamed mobile company that has two well-fed actors inside pretending to be vikings while squatting in a sea of dirty orange balls. They pantomime a bit, puff up their chests and make gestures to each other. How much joy and entertainment do they bring to side-walking and car-driving Torontonians? Not much, I would guess, based on another experience with this vehicle at the corner of Yonge and College the other day, where the idling truck was stopped in front of people waiting for the streetcar. The vikings swatted their orange balls at commuters with their paddles like truculent drunken fratboys. It’s times like this one might wish the snow hadn’t all melted away. In lieu of snowballs, perhaps those who find their behavior objectionable can use their fingers to give them a digital, albeit un-Torontonian, salute if they pass you by.<\/p>\n","protected":false},"excerpt":{"rendered":"