{"id":3157,"date":"2008-05-19T18:56:00","date_gmt":"2008-05-19T22:56:00","guid":{"rendered":"http:\/\/spacingtoronto.ca\/2008\/05\/19\/montreal-monday-spring-revelations-community-branding-and-mouvement-boulevard-lucien-rivard\/"},"modified":"2008-05-20T15:43:16","modified_gmt":"2008-05-20T19:43:16","slug":"montreal-monday-spring-revelations-community-branding-and-mouvement-boulevard-lucien-rivard","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2008\/05\/19\/montreal-monday-spring-revelations-community-branding-and-mouvement-boulevard-lucien-rivard\/","title":{"rendered":"Montr\u00e9al Monday: spring revelations, community branding, and Mouvement Boulevard Lucien Rivard"},"content":{"rendered":"<p><a href=\"http:\/\/spacing.ca\/network\/wp-content\/uploads\/sites\/4\/2008\/05\/rivard.jpg\" title=\"rivard.jpg\"><img decoding=\"async\" src=\"http:\/\/spacing.ca\/network\/wp-content\/uploads\/sites\/4\/2008\/05\/rivard.jpg\" alt=\"rivard.jpg\" \/><\/a><\/p>\n<p>Each Monday, Spacing will bring you some of the popular posts from our sister blog, <a href=\"https:\/\/spacing.ca\/montreal\/\"><em>Spacing Montr&eacute;al<\/em><\/a><em>. We&#8217;ll keep an eye open for topics and discussions that are pertinent to current public space issues in Toronto.<\/p>\n<p>Christopher DeWolf muses about city streets full of pedestrians and the sound of rustling leaves as the warm weather awakens Montr&eacute;al in <a href=\"https:\/\/spacing.ca\/montreal\/2008\/05\/14\/spring-revelations\/\">Spring Revelations.<\/a><\/p>\n<p>City officials have approved a haphazard \u00e2\u20ac\u0153ethnic packaging\u00e2\u20ac\u009d of Avenue du Parc that has seen \u00e2\u20ac\u0153greek-yet-multicultural\u00e2\u20ac\u009d banners hanging from light posts. <a href=\"https:\/\/spacing.ca\/montreal\/2008\/05\/18\/rebranding-park-avenue\/\">In Rebranding Park Avenue<\/a>, Christopher DeWolf looks at the economic advantages and perils of this attempt to brand.<\/p>\n<p>It started with a few posters proclaiming \u00e2\u20ac\u0153Qu&eacute;b&eacute;cois et Qu&eacute;b&eacute;coises! Montr&eacute;alais-Montr&eacute;alaises! Prenez part \u00e0\u00a0 un mouvement <\/em><em>HISTORIQUE<\/em>!\u00e2\u20ac\u009d and declaring that boulervard Saint-Laurent \u00e0\u00a0 Montr&eacute;al should be renamed boulevard Lucien-Rivard after a renowned gangster in the 50s and 60s. The posters led to Christopher Dewolf&#8217;s investigation of the veracity of this campaign in<a href=\"https:\/\/spacing.ca\/montreal\/2008\/05\/12\/mouvement-boulevard-lucien-rivard\/\"> Mouvement Boulevard Lucien Rivard<\/a> and <a href=\"https:\/\/spacing.ca\/montreal\/2008\/05\/14\/a-publicity-stunt-with-a-life-of-its-own\/\">A Publicity Stunt with a Life of its Own<\/a>.<\/p>\n<p><em>photo by <a href=\"http:\/\/www.flickr.com\/photos\/christopherdewolf\/2487142593\/\">Christopher DeWolf <\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each Monday, Spacing will bring you some of the popular posts from our sister blog, Spacing Montr&eacute;al. We&#8217;ll keep an eye open for topics and discussions that are pertinent to current public space issues in Toronto. Christopher DeWolf muses about city streets full of pedestrians and the sound of rustling leaves as the warm weather<a href=\"https:\/\/spacing.ca\/toronto\/2008\/05\/19\/montreal-monday-spring-revelations-community-branding-and-mouvement-boulevard-lucien-rivard\/\">Continue reading <span class=\"sr-only\">&#8220;Montr\u00e9al Monday: spring revelations, community branding, and Mouvement Boulevard Lucien Rivard&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4049,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[14],"tags":[1582,9047,38,19],"class_list":["post-3157","post","type-post","status-publish","format-standard","hentry","category-spacing","tag-christopher-dewolf","tag-lucien-rivard","tag-montreal","tag-toronto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Montr\u00e9al Monday: spring revelations, community branding, and Mouvement Boulevard Lucien Rivard - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2008\/05\/19\/montreal-monday-spring-revelations-community-branding-and-mouvement-boulevard-lucien-rivard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Montr\u00e9al Monday: spring revelations, community branding, and Mouvement Boulevard Lucien Rivard - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"Each Monday, Spacing will bring you some of the popular posts from our sister blog, Spacing Montr&eacute;al. 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