{"id":3506,"date":"2008-08-26T14:06:40","date_gmt":"2008-08-26T18:06:40","guid":{"rendered":"http:\/\/spacingtoronto.ca\/2008\/08\/26\/advertising-in-bike-lanes\/"},"modified":"2013-01-21T12:54:50","modified_gmt":"2013-01-21T17:54:50","slug":"advertising-in-bike-lanes","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2008\/08\/26\/advertising-in-bike-lanes\/","title":{"rendered":"Advertising in bike lanes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3199\/2799788167_21ed7804b0.jpg\" height=\"375\" width=\"500\" \/><\/p>\n<p>For those of you still on vacation (or you have the ability to listen to radio while at work), I just finished a half-hour appearance on <a href=\"http:\/\/www.cbc.ca\/ontariotoday\/\">Ontario Today<\/a>, the early afternoon show on CBC Radio 1. I was asked to discuss the recent decision by the City of London (Ontario) to allow the Egg Farmers of Canada to advertise their &#8220;Get Cracking&#8221; campaign in bike lanes.<\/p>\n<p>Unlike other outdoor advertising campaigns that use guerrilla marketing techniques (<a href=\"https:\/\/spacing.ca\/toronto\/2007\/10\/06\/2360\/\">illegal spray-painting of sidewalks<\/a> or &#8220;impromptu&#8221; performances promoting products), the Egg people paid London a whopping $5,000 to place 20 logos along the city&#8217;s dedicated bike paths located in public parks. Not only did the city get ripped off (that&#8217;s $250 a logo!), they used the paltry sum of money to print a newsletter promoting the city&#8217;s parks instead of investing it back into bike infrastructure or putting it towards, you know, <em>something useful<\/em>.<\/p>\n<p>I was happy to hear that almost all callers agreed with my position that this kid of <a href=\"https:\/\/spacing.ca\/toronto\/ad-creep\">ad creep<\/a> cheapens a park, not to mention compromises the integrity of the city&#8217;s infrastructure (notice that the bike stencil in the ad is in much better shape than the one on the road). What&#8217;s the next step? Using the dashes on the road to point you towards a Wal-Mart, or use the <a href=\"http:\/\/flickr.com\/photos\/ravenwood\/92416443\/\">traffic screens on highways<\/a> to promote a new car model?<\/p>\n<p>I don&#8217;t blame advertising companies for trying to get their products into new venues; that&#8217;s their job to be <a href=\"https:\/\/spacing.ca\/toronto\/2008\/05\/07\/ikea-decorates-subway-interior\/\">creative<\/a> (though I wish they would show some <a href=\"https:\/\/spacing.ca\/toronto\/2008\/04\/30\/vespa-ads-not-cool\/\">respect<\/a> for <a href=\"https:\/\/spacing.ca\/toronto\/2007\/05\/17\/audi-turns-our-parks-into-ads\/\">the sanctity of our parks<\/a> and visual landscape). But it&#8217;s part of the incremental ad encroachment problem. Ten years ago no one wanted to have their ads on garbage bins; now they&#8217;re everywhere. When I went to school, parents fought to keeps ads off of school buses and out of cafeterias. But now ads are a common part of our school system.<\/p>\n<p>The blame lies squarely on the managers of municipalities who forget that their primary job is to provide quality service to residents, not to sell our sight-lines and turn our infrastructure into advertising opportunities. There are many different and unique avenues for large scale advertising to be executed. A city doesn&#8217;t always have to say yes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those of you still on vacation (or you have the ability to listen to radio while at work), I just finished a half-hour appearance on Ontario Today, the early afternoon show on CBC Radio 1. I was asked to discuss the recent decision by the City of London (Ontario) to allow the Egg Farmers<a href=\"https:\/\/spacing.ca\/toronto\/2008\/08\/26\/advertising-in-bike-lanes\/\">Continue reading <span class=\"sr-only\">&#8220;Advertising in bike lanes&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1022,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[7,21759],"tags":[11,5244,10090,235,457,10092,1605,10093,359,636,21,10089,10091,391,793],"class_list":["post-3506","post","type-post","status-publish","format-standard","hentry","category-bikes","category-features","tag-ad-creep","tag-advertising","tag-advertising-opportunities","tag-bike-infrastructure","tag-canada","tag-car-model","tag-cbc-radio","tag-large-scale-advertising","tag-london","tag-ontario","tag-other-cities","tag-outdoor-advertising-campaigns","tag-performances-promoting-products","tag-usd","tag-wal-mart"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising in bike lanes - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2008\/08\/26\/advertising-in-bike-lanes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising in bike lanes - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"For those of you still on vacation (or you have the ability to listen to radio while at work), I just finished a half-hour appearance on Ontario Today, the early afternoon show on CBC Radio 1. 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