{"id":43394,"date":"2013-05-03T15:24:49","date_gmt":"2013-05-03T19:24:49","guid":{"rendered":"http:\/\/spacing.ca\/toronto\/?p=43394"},"modified":"2013-05-03T15:43:09","modified_gmt":"2013-05-03T19:43:09","slug":"in-this-issue-the-slow-demise-of-the-newspaper-box","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2013\/05\/03\/in-this-issue-the-slow-demise-of-the-newspaper-box\/","title":{"rendered":"IN THIS ISSUE: The slow demise of the newspaper box"},"content":{"rendered":"<p><a href=\"http:\/\/spacing.ca\/toronto\/2013\/05\/03\/cover-issue27-canada-final-200\/#main\" rel=\"attachment wp-att-43398\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43398 alignleft\" alt=\"cover-issue27-CANADA-FINAL-200\" src=\"http:\/\/spacing.ca\/toronto\/wp-content\/uploads\/sites\/4\/2013\/05\/cover-issue27-CANADA-FINAL-200.jpg\" width=\"200\" height=\"155\" \/><\/a><em>The <a href=\"http:\/\/spacing.ca\/magazine\/\">Spring 2013 issue of Spacing<\/a> is our second largest ever and is jammed packed with a slew of great articles, photos, and interviews focused on Canadian urbanism. This article appears in the issue in our Infrastructure Fetish section. For more unique articles focused on the public realm of Toronto and Canadian cities pick up a copy today. Find your copy <a href=\"http:\/\/spacing.ca\/magazine\/in-these-stores\/\">in these stores<\/a>.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/spacingmedia.com\/uploads\/images\/line-grey-1pixel-600wide.jpg\" width=\"600\" height=\"1\" \/><\/p>\n<p>Newspaper boxes are a common sight in cities. They survive getting beaten up, vandalized, and filled with trash on a regular basis. But the boxes may not last through the shifting landscape of news media distribution.<\/p>\n<p>Carly Hinks, acting manager of Toronto\u2019s street furniture program, says that there are about 9,000 newspaper boxes holding 20 different publications within the city. That number is a sharp drop from 2006, when there were approximately 16,000 boxes.<\/p>\n<p>Some publications have ditched the newspaper box altogether. The <em>Globe and Mail<\/em> got rid of its downtown boxes in late 2012. A spokesperson from the <em>Globe<\/em> says the decision was made in light of its readers\u2019 changing habits, noting that the demographic they are going after prefers home or office delivery, or that they stop by their corner store to buy a copy.<\/p>\n<p>But according to Laas Turnbull, publisher and editor-in-chief of Toronto alt-weekly <em>The Grid<\/em>, the newspaper box is much more than just a box.<br \/>\n\u201cI really think of them as being probably the most significant marketing tool in our arsenal,\u201d he says, noting that his publication\u2019s 400 boxes are an important part of Toronto\u2019s streetscape. \u201cWhen people see them day in and day out, it\u2019s sort of burned into their subconscious.\u201d<\/p>\n<p>Turnbull says that <em>The Grid<\/em> has no plans to scale back distribution (their circulation actually increased last year), but he does think that print \u2014 and therefore the newspaper box\u2019s \u2014 days are numbered.<\/p>\n<p>\u201cI foresee a future where there are no newspapers, unfortunately,\u201d he says. \u201cI think digital technologies are going to ensure that that happens.\u201d But he does note that he doesn\u2019t think that will happen anytime soon.<\/p>\n<p>Newspaper boxes also bring in revenue for the City, and can be a significant expense for publications. \u201cWe license every box,\u201d Hinks says, noting that the licenses are renewed on an annual basis. Each publication pays about $29 per box for their first 100 boxes, and then $113 for each additional box. Last year, Toronto\u2019s street boxes brought in $1-million in revenue.<\/p>\n<p>Some of the boxes that do remain in the city are undergoing a change. Toronto\u2019s new consolidated newspaper boxes \u2014 large structures that hold eight or 12 different publications \u2014 are being installed as per a street furniture contract between the City and Astral Media.<\/p>\n<p>Thirteen of these consolidated boxes have hit the city\u2019s streets, numbers that will peak at 500 during the 20-year contract. \u201cThe advantage is its cleaner, smaller footprint for the city,\u201d Hinks says, noting that they also can benefit the newspapers. \u201c[Publication companies] don\u2019t have to worry about the actual maintenance; they just have to worry about stocking their unit.\u201d<\/p>\n<p>But this change was not welcome by all papers. Turnbull says that these consolidated boxes limit branding, as newspapers are all lumped together. \u201cWe put a lot of thought and effort into the design of our boxes,\u201d he says.<\/p>\n<p>Hinks says that while the consolidated boxes may limit branding, they do not represent the majority of newspaper boxes on Toronto\u2019s streets. \u201cIt\u2019s only 500 kiosks [out of 9,000]; it\u2019s not all of the new vending boxes,\u201d she says.<\/p>\n<p>Hinks also says that despite the losses experienced since 2006, companies are still submitting new applications annually. \u201cLast year we licensed more boxes than were terminated,\u201d she says. So for those foretelling the death of print, it is still too premature to bury the newspaper box.<\/p>\n<p><em>photo by Julie Fish<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Spring 2013 issue of Spacing is our second largest ever and is jammed packed with a slew of great articles, photos, and interviews focused on Canadian urbanism. This article appears in the issue in our Infrastructure Fetish section. For more unique articles focused on the public realm of Toronto and Canadian cities pick up<a href=\"https:\/\/spacing.ca\/toronto\/2013\/05\/03\/in-this-issue-the-slow-demise-of-the-newspaper-box\/\">Continue reading <span class=\"sr-only\">&#8220;IN THIS ISSUE: The slow demise of the newspaper box&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4114,"featured_media":43397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[50,32],"tags":[],"class_list":["post-43394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infrastructure","category-streetscape"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IN THIS ISSUE: The slow demise of the newspaper box - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2013\/05\/03\/in-this-issue-the-slow-demise-of-the-newspaper-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IN THIS ISSUE: The slow demise of the newspaper box - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The Spring 2013 issue of Spacing is our second largest ever and is jammed packed with a slew of great articles, photos, and interviews focused on Canadian urbanism. 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