{"id":44806,"date":"2013-07-24T10:00:24","date_gmt":"2013-07-24T14:00:24","guid":{"rendered":"http:\/\/spacing.ca\/toronto\/?p=44806"},"modified":"2013-07-15T13:36:49","modified_gmt":"2013-07-15T17:36:49","slug":"in-this-issue-rethinking-public-consultation-systems","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2013\/07\/24\/in-this-issue-rethinking-public-consultation-systems\/","title":{"rendered":"IN THIS ISSUE: Rethinking public consultation systems"},"content":{"rendered":"

The\u00a0Summer 2013 issue of Spacing<\/a>\u00a0is jammed packed with a slew of great articles, photos, and interviews focused on Toronto urbanism. This article appears in the issue in our Features section. For more unique articles focused on the public realm of Toronto and Canadian cities pick up a copy today. Find your copy\u00a0in these stores<\/a>.<\/em><\/p>\n

\u00a0\"\"<\/em><\/div>\n

Excerpt from “The Art & Science of Outreach” by John Lorinc
\n<\/em><\/p>\n

Early last winter, in the middle of flu season, TTC riders began to notice edgy ads in the subways featuring bustling urban street scenes that communicated both a sense of urgency and over-crowding. Across the top ran a provocative question printed in a font resembling those overhead highway traffic warnings. \u201cFeeling Congested?\u201d asked the ad. \u201cThat\u2019s why we\u2019re talking about transportation.\u201d<\/p>\n

The branding, produced by a four-and-a-half-year old agency called Public Inc., was the pointy end of an ambitious campaign to fuse grabby social marketing techniques with the hard slogging of detailed public consultation.<\/p>\n

In this case, the question up for consultation had to do with the city\u2019s transit woes. If the ads moved you to visit the website, you\u2019d find lots of analysis about Toronto\u2019s transportation crisis, the debate over revenue tools for transit expansion, and information about how to put in your two cents.<\/p>\n

Phillip Haid, Public\u2019s co-founder and the author of CivicActionGTA\u2019s \u201cYour 32\u201d campaign, told me the goal was to draw in Torontonians with cheeky messaging that played to their mounting sense of overcrowding \u2014 on sidewalks, subways, and highways \u2014 rather than the more anodyne language about building a better city or the abstractions of multi-billion-dollar productivity losses due to gridlock. \u201cWe thought, why don\u2019t we just own that issue? I have to give you a reason to come out, and everyone has that experience of feeling congested.\u201d He continues: \u201cRather than tell an economic story, we wanted to tell a quality-of-life story.\u201d<\/p>\n

To read more of this article by John Lorinc, pick up the latest issue of\u00a0Spacing<\/em><\/a>\u00a0or<\/strong>\u00a0subscribe<\/a>.\u00a0<\/em><\/strong><\/p>\n

\u00a0Photo by Wylie Poon\u00a0<\/em><\/p>\n

\n

\u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The\u00a0Summer 2013 issue of Spacing\u00a0is jammed packed with a slew of great articles, photos, and interviews focused on Toronto urbanism. This article appears in the issue in our Features section. For more unique articles focused on the public realm of Toronto and Canadian cities pick up a copy today. Find your copy\u00a0in these stores. \u00a0Continue reading “IN THIS ISSUE: Rethinking public consultation systems”<\/span><\/a><\/p>\n","protected":false},"author":4010,"featured_media":44807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[21757,14],"tags":[],"class_list":["post-44806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-spacing"],"acf":[],"yoast_head":"\nIN THIS ISSUE: Rethinking public consultation systems - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2013\/07\/24\/in-this-issue-rethinking-public-consultation-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IN THIS ISSUE: Rethinking public consultation systems - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"The\u00a0Summer 2013 issue of Spacing\u00a0is jammed packed with a slew of great articles, photos, and interviews focused on Toronto urbanism. 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