{"id":642,"date":"2006-03-23T19:37:51","date_gmt":"2006-03-23T23:37:51","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=642"},"modified":"2007-03-05T18:32:38","modified_gmt":"2007-03-05T22:32:38","slug":"how-to-take-the-zazz-out-of-pizzazz","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2006\/03\/23\/how-to-take-the-zazz-out-of-pizzazz\/","title":{"rendered":"How to take the zazz out of Pizzazz"},"content":{"rendered":"

<\/p>\n

On a day when transit advocates like myself should be cheering (see money influx from Ontario budget announced today<\/a>), I want to highlight a transit lowlight.
\nThe month of April will mark the launch of TTC’s Pizzazz campaign. And I have to say, if anyone can take the zazz out of Pizzazz, its the TTC. I don’t know what it is about the TTC — they are spending nearly $20,000 on mind readers, Marilyn Monroe and Frank Sinatra impersonators, Easter Bunnies on the Resurrection Weekend, stilt walkers playing the violin, native drum circles…. This sounds more like Canada’s Wonderland or the CNE. I find this kind of programming to be extremely unimaginative and bereft of any kind of knowledge of how to properly reach out to your customers.<\/p>\n

I think Howard Moscoe’s heart was in the right place when he proposed this idea, but it doesn’t translate very well into action. The TTC’s problem is focusing on “pizzazz.” What the Commission needs to set its sights on is becoming a “sophisticated” transit system. Look at the London Underground — they have art gallery shows, a transit museum with a merchandise shop, and a mythology that they nurture and cultivate. They have made a conscious decision to market their transit system as a major tourist attraction — if you don’t ride the Tube or a double-decker bus while in London, you are missing out on an integral experience of that city. Two years ago, the TTC celebrated the 50th anniversary of the Yonge subway with a one day event, a giveaway contest, and a few posters. It was such a sad, sad day.<\/p>\n

You can download the schedule of events of Pizzazz here<\/a> and decide for yourself how lame this event has become. I wonder if its a coincidence that the new fare hike hits us on April 1 (April Fool’s Day) at the same time the Pizzazz campaign will start (can we call it a smoke screen?). I don’t think riders will appreciate Silver Elvis wandering the TTC when they are paying an extra quarter for every ride they take.<\/p>\n","protected":false},"excerpt":{"rendered":"

On a day when transit advocates like myself should be cheering (see money influx from Ontario budget announced today), I want to highlight a transit lowlight. The month of April will mark the launch of TTC’s Pizzazz campaign. And I have to say, if anyone can take the zazz out of Pizzazz, its the TTC.Continue reading “How to take the zazz out of Pizzazz”<\/span><\/a><\/p>\n","protected":false},"author":1022,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[8],"tags":[457,1849,330,359,1848,636,391,1649],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry","category-transit","tag-canada","tag-frank-sinatra","tag-howard-moscoe","tag-london","tag-marilyn-monroe","tag-ontario","tag-usd","tag-yonge-subway"],"acf":[],"yoast_head":"\nHow to take the zazz out of Pizzazz - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2006\/03\/23\/how-to-take-the-zazz-out-of-pizzazz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to take the zazz out of Pizzazz - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"On a day when transit advocates like myself should be cheering (see money influx from Ontario budget announced today), I want to highlight a transit lowlight. 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