{"id":805,"date":"2006-05-27T14:22:44","date_gmt":"2006-05-27T18:22:44","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=805"},"modified":"2006-05-27T20:21:37","modified_gmt":"2006-05-28T00:21:37","slug":"waking-the-ttcs-merchandising-giant","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2006\/05\/27\/waking-the-ttcs-merchandising-giant\/","title":{"rendered":"Waking the TTC&#8217;s merchandising giant"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/spacing.ca\/toronto\/images\/buttons-tie.jpg\" \/><\/p>\n<p>John Lorinc <a href=\"http:\/\/www.theglobeandmail.com\/servlet\/story\/LAC.20060527.LEGACY27\/TPStory\/TPEntertainment\/Ontario\/\">has a piece<\/a> in the <em>Globe and Mail <\/em>today about the TTC&#8217;s lack of good merchandise available to the public. And the <em>Spacing<\/em> buttons are part of the article&#8217;s analysis.<\/p>\n<blockquote><p>No one expects the sale of branded transit merchandise to save the TTC from its money problems. But some transit watchers are asking whether the commission has paid enough &#8212; or indeed any &#8212; attention to sexing up its brand, especially in light of the success of agencies in New York, Los Angeles and London, where hip, branded merchandise sells briskly in transit stores and on the Internet.<\/p><\/blockquote>\n<p>And Ian Daffern also <a href=\"http:\/\/www.theglobeandmail.com\/servlet\/story\/LAC.20060527.LIFEDRAWING27\/TPStory\/TPEntertainment\/Ontario\/\">has an article<\/a> on a small group of artists who use unsuspecting subway and transit riders as models in his sketchbook. They do this once every week on Sunday afternoons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Lorinc has a piece in the Globe and Mail today about the TTC&#8217;s lack of good merchandise available to the public. And the Spacing buttons are part of the article&#8217;s analysis. No one expects the sale of branded transit merchandise to save the TTC from its money problems. But some transit watchers are asking<a href=\"https:\/\/spacing.ca\/toronto\/2006\/05\/27\/waking-the-ttcs-merchandising-giant\/\">Continue reading <span class=\"sr-only\">&#8220;Waking the TTC&#8217;s merchandising giant&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1022,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[14,8],"tags":[313,2334,1030,359,460,469,314],"class_list":["post-805","post","type-post","status-publish","format-standard","hentry","category-spacing","category-transit","tag-globe-and-mail","tag-ian-daffern","tag-john-lorinc","tag-london","tag-los-angeles","tag-new-york","tag-the-globe-and-mail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Waking the TTC&#039;s merchandising giant - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2006\/05\/27\/waking-the-ttcs-merchandising-giant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waking the TTC&#039;s merchandising giant - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"John Lorinc has a piece in the Globe and Mail today about the TTC&#8217;s lack of good merchandise available to the public. 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