{"id":922,"date":"2006-06-27T00:15:56","date_gmt":"2006-06-27T04:15:56","guid":{"rendered":"http:\/\/spacingtoronto.ca\/?p=922"},"modified":"2006-06-27T21:48:08","modified_gmt":"2006-06-28T01:48:08","slug":"the-ttcs-at-it-again","status":"publish","type":"post","link":"https:\/\/spacing.ca\/toronto\/2006\/06\/27\/the-ttcs-at-it-again\/","title":{"rendered":"The TTC is at it again&#8230;"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/spacing.ca\/toronto\/images\/ttc-litter-posters.jpg\" \/><\/p>\n<p>Sigh. The marketing geek in me keeps holding out for the TTC to come up with smart and effective self-promotion and marketing campaigns. Their <a href=\"http:\/\/www.toronto.ca\/ttc\/garbage_campaign.htm\">new campaign to stop litter<\/a> is another in a long-string of disappointing outreach posters.<\/p>\n<p>Litter is a big concern for transit riders. If you look at the <a href=\"http:\/\/archives.cbc.ca\/IDC-1-75-1099-6099\/science_technology\/subways_history\/\">early footage<\/a> of Toronto&#8217;s subway stations, they were as clean as your dinner plate. But as a city (and culture) we have somehow allowed our trash-tolerance to slip to embarrassing levels. I know litter is high-up on the list of concerns whenever the TTC surveys its riders.<\/p>\n<p>But these new posters do not possess a level of cleverness that could actually engage a litterbug &#8212; playing the guilt card and &#8220;you wouldn&#8217;t do this at home&#8221; is lazy and out of touch with reality. There are <em>loads and loads<\/em> of people who have newspapers and food wrappers splayed across their livingroom. And it&#8217;s quite possible they are the same people willing to leave their crap behind on a subway seat.<\/p>\n<p>Sadly, the campaign looks more like a college marketing assignment than an outreach campaign for the nation&#8217;s largest transit system. The idea could have worked if it was executed with some style and thoughtfulness. The TTC could also take the example set by Den Bosch, Netherlands &#8212; instead of trying to shame us, clean up the system and announce it in a very creative way. The large mat mimics the entrance to a house where we wipe\/leave our shoes. The text on the mat reads: &#8220;Welkom. Wij doen er alles aan om het station schoon te houden. En daarin gaan we best ver.&#8221; This means: &#8220;Welcome. We do everything we can to keep the station clean. And we go pretty far in doing this.&#8221; [<a href=\"http:\/\/www.freshcreation.nl\/comments.php?id=383_0_1_0_C\">via<\/a>]<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.freshcreation.nl\/images\/uploads\/log_060623.jpg\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.freshcreation.nl\/images\/uploads\/log_060623_1.jpg\" \/><\/p>\n<p>I feel comfortable giving my opinion about design and marketing (&#8217;cause that&#8217;s a large part of my job) but I feel weird about giving advise to the TTC on personnel issues. But I&#8217;d like to humbly suggest  that they should employ a two-person crew at Kipling, Kennedy, Downsview and Finch who could quickly goes through each train when trains reach the end stations. It would be a constant reminder to the riders that the TTC is serious about keeping the system clean. Or maybe they should consider installing recycling bins into <a href=\"http:\/\/www.toronto.ca\/ttc\/new_subway_train\/new_train_introduction.htm\">the new subway cars<\/a> the TTC is looking to purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sigh. The marketing geek in me keeps holding out for the TTC to come up with smart and effective self-promotion and marketing campaigns. Their new campaign to stop litter is another in a long-string of disappointing outreach posters. Litter is a big concern for transit riders. If you look at the early footage of Toronto&#8217;s<a href=\"https:\/\/spacing.ca\/toronto\/2006\/06\/27\/the-ttcs-at-it-again\/\">Continue reading <span class=\"sr-only\">&#8220;The TTC is at it again&#8230;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1022,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[8],"tags":[2686,2687,877,21,19],"class_list":["post-922","post","type-post","status-publish","format-standard","hentry","category-transit","tag-den-bosch","tag-food-wrappers","tag-netherlands","tag-other-cities","tag-toronto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The TTC is at it again... - Spacing Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/toronto\/2006\/06\/27\/the-ttcs-at-it-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The TTC is at it again... - Spacing Toronto\" \/>\n<meta property=\"og:description\" content=\"Sigh. The marketing geek in me keeps holding out for the TTC to come up with smart and effective self-promotion and marketing campaigns. Their new campaign to stop litter is another in a long-string of disappointing outreach posters. Litter is a big concern for transit riders. 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