{"id":21549,"date":"2013-06-13T12:00:33","date_gmt":"2013-06-13T19:00:33","guid":{"rendered":"http:\/\/spacing.ca\/vancouver\/?p=21549"},"modified":"2013-06-14T10:45:21","modified_gmt":"2013-06-14T17:45:21","slug":"release-west-end-bia-launches-new-brand","status":"publish","type":"post","link":"https:\/\/spacing.ca\/vancouver\/2013\/06\/13\/release-west-end-bia-launches-new-brand\/","title":{"rendered":"Release: West End BIA Launches New Brand"},"content":{"rendered":"<p><em>New branding puts the \u201cWE\u201d in West End \u2013 creating a powerful, unique and unifying identity for the business community.<\/em><\/p>\n<p>The West End Business Improvement Association (WEBIA) officially launched its new brand on Wednesday, June 12th at 5:30pm at the Stewart Stephenson Modern Art Gallery.<\/p>\n<p>Positioning the new brand around \u201cWE\u201d (an acronym for the West End), this new identity highlights, unifies and celebrates the area\u2019s diverse experiences and offerings. The variety of independent restaurants, the eclectic mix of retail, the proud gay heritage and the stunning natural beauty are just a few of what makes the West End an iconic area.<\/p>\n<p>\u201cWe\u2019re excited to launch our new brand in the coming days, and offering insight into some of the innovative ways we plan to help position the area, streets and businesses for success,\u201d explains Stephen Regan, executive director at WEBIA. \u201cWe have a great program taking shape for June 12th, including award-winning food service, a meet and greet with our key event partners, and an amazing door prize from the prestigious Stewart Stephenson Modern Art Gallery. We\u2019ll reveal this generous artistic gift from the gallery during the launch \u2013 as of now, it\u2019s a surprise.\u201d<\/p>\n<p>WEBIA\u2019s mission is to brand, promote and revitalize the West End. To successfully fulfill all three objectives, the organization has developed an authentic brand that captures the area\u2019s essence and reflects that in a bold new visual identity.<\/p>\n<p>Some highlights of the new brand include:<\/p>\n<ul>\n<li>Three vertical bars in the \u201cW\u201d representing the neighbourhood: high rise buildings, diversity of people and growth. The bars individually represent the area\u2019s proximity to three unique features: Stanley Park, English Bay and downtown Vancouver.<\/li>\n<li>Three horizontal bars in the \u201cE\u201d representing the commercial streets: Davie, Denman and Robson. As separate streets they are some of this City\u2019s most well-known and beloved. Together they create something more powerful.<\/li>\n<li>Together the \u201cWE\u201d captures the essence of The West End: \u2018Three Great Streets: One Amazing Neighbourhood.\u2019<\/li>\n<\/ul>\n<p>\u201cThe West End BIA expanded its Davie Street boundaries in April 2007 to include Denman and Lower Robson streets,\u201d adds Regan. \u201cAnd with the new branding, we\u2019re thrilled our diverse and dynamic commercial area now has a powerful, distinctive and unifying brand.\u201d<\/p>\n<p>***<\/p>\n<p><em>You can visit the WEBIA website <a href=\"http:\/\/www.westendbia.com\/index.php?area_id=1000&amp;page_id=1130\" target=\"_blank\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New branding puts the \u201cWE\u201d in West End \u2013 creating a powerful, unique and unifying identity for the business community. The West End Business Improvement Association (WEBIA) officially launched its new brand on Wednesday, June 12th at 5:30pm at the Stewart Stephenson Modern Art Gallery. Positioning the new brand around \u201cWE\u201d (an acronym for the<a href=\"https:\/\/spacing.ca\/vancouver\/2013\/06\/13\/release-west-end-bia-launches-new-brand\/\">Continue reading <span class=\"sr-only\">&#8220;Release: West End BIA Launches New Brand&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":21569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[11230,26],"tags":[707,469,349,11469],"class_list":["post-21549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-neighbourhoods","tag-news","tag-releases","tag-west-end","tag-west-end-bia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Release: West End BIA Launches New Brand - Spacing Vancouver<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/vancouver\/2013\/06\/13\/release-west-end-bia-launches-new-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Release: West End BIA Launches New Brand - Spacing Vancouver\" \/>\n<meta property=\"og:description\" content=\"New branding puts the \u201cWE\u201d in West End \u2013 creating a powerful, unique and unifying identity for the business community. 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