{"id":3874,"date":"2011-10-31T09:00:30","date_gmt":"2011-10-31T16:00:30","guid":{"rendered":"http:\/\/spacingvancouver.ca\/?p=3874"},"modified":"2013-01-21T07:30:42","modified_gmt":"2013-01-21T15:30:42","slug":"the-online-campaign-video-roundup","status":"publish","type":"post","link":"https:\/\/spacing.ca\/vancouver\/2011\/10\/31\/the-online-campaign-video-roundup\/","title":{"rendered":"The Online Campaign: Video Roundup"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/spacing.ca\/network\/wp-content\/uploads\/sites\/6\/videos.jpg\" alt=\"\" title=\"\" width=\"600\" height=\"335\" class=\"alignnone size-full wp-image-3879\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/spacingmedia.com\/votes\/images\/feature-spacingvotes-600.gif\" class=\"alignnone\" width=\"600\" height=\"72\" \/><br \/>\nTwitter may be downright dirty (see <a href=\"https:\/\/spacing.ca\/vancouver\/2011\/10\/28\/the-online-campaigns-muddy-trenches\/\" target=\"_blank\">Friday&#8217;s piece<\/a>), but it&#8217;s not the only front in the online campaign. Online ads, primarily on YouTube, have become a staple of local campaigns. They&#8217;re infinitely cheaper than television ads to broadcast, but it takes a <a href=\"http:\/\/www.youtube.com\/watch?v=xxBW4mPzv6E\"  target=\"_blank\">particular type of video<\/a> to gain widespread attention &#8211; people who aren&#8217;t likely to follow the debates aren&#8217;t necessarily going to be that much more inclined to watch the YouTube equivalent. It&#8217;s no surprise, then, that the most popular (and successful, if views are a measure of that) video is a silly parody attack ad from Vision-affiliated <a href=\"http:\/\/www.webackthejuiceman.ca\/\" target=\"_blank\">WeBackTheJuiceMan.ca<\/a>.<\/p>\n<p><iframe loading=\"lazy\" width=\"600\" height=\"335\" src=\"http:\/\/www.youtube.com\/embed\/fnJE1NLqa-Y\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Funny will only get you so far, of course. <a href=\"http:\/\/www.youtube.com\/user\/votevisionvancouver\" target=\"_blank\">Vision<\/a> and <a href=\"http:\/\/www.youtube.com\/user\/COPEVancouver\" target=\"_blank\">COPE<\/a> have several polished party policy planks, while the <a href=\"http:\/\/www.youtube.com\/user\/npaforvancouver\" target=\"_blank\">NPA<\/a> have a slew of shorter pieces. Meanwhile, NPA candidate <a href=\"http:\/\/www.youtube.com\/user\/JasonLamarche\" target=\"_blank\">Jason Lamarche<\/a> seems to have outproduced his own party and <a href=\"http:\/\/www.youtube.com\/user\/SandyGarossino\" target=\"_blank\">Sandy Garossino<\/a> has been able to keep up as an independent. Campaign videos are carefully scripted, to be sure, but how the message is delivered is just as important as what is said &#8211; and what isn&#8217;t said. The top video for each campaign so far, in descending order of views, is after the jump.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" width=\"600\" height=\"335\" src=\"http:\/\/www.youtube.com\/embed\/qiiW-TILnl8?hd=1\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<iframe loading=\"lazy\" width=\"600\" height=\"335\" src=\"http:\/\/www.youtube.com\/embed\/YhkW3-T9nv4?hd=1\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<iframe loading=\"lazy\" width=\"600\" height=\"335\" src=\"http:\/\/www.youtube.com\/embed\/rYsyGGJ7CzQ?hd=1\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<iframe loading=\"lazy\" width=\"600\" height=\"335\" src=\"http:\/\/www.youtube.com\/embed\/qTEQtD5idvA?hd=1\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>***<\/p>\n<p>Spacing Vancouver will continue to bring you periodic updates as the race progresses &#8211; you can find the complete list <a href=\"https:\/\/spacing.ca\/vancouver\/2011\/10\/28\/category\/2011-election\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter may be downright dirty (see Friday&#8217;s piece), but it&#8217;s not the only front in the online campaign. Online ads, primarily on YouTube, have become a staple of local campaigns. They&#8217;re infinitely cheaper than television ads to broadcast, but it takes a particular type of video to gain widespread attention &#8211; people who aren&#8217;t likely<a href=\"https:\/\/spacing.ca\/vancouver\/2011\/10\/31\/the-online-campaign-video-roundup\/\">Continue reading <span class=\"sr-only\">&#8220;The Online Campaign: Video Roundup&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6009,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[91,6670,35],"tags":[352,6052,64,6049,98,6141,6124,6121,214,8,5669],"class_list":["post-3874","post","type-post","status-publish","format-standard","hentry","category-media","category-politics","category-spacing","tag-2011-election","tag-candidate","tag-election","tag-jason-lamarche","tag-new-media","tag-online-ads","tag-online-campaign","tag-sandy-garossino","tag-vancouver-2","tag-video","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Online Campaign: Video Roundup - Spacing Vancouver<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/vancouver\/2011\/10\/31\/the-online-campaign-video-roundup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Online Campaign: Video Roundup - Spacing Vancouver\" \/>\n<meta property=\"og:description\" content=\"Twitter may be downright dirty (see Friday&#8217;s piece), but it&#8217;s not the only front in the online campaign. 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