{"id":3897,"date":"2011-11-07T10:00:53","date_gmt":"2011-11-07T18:00:53","guid":{"rendered":"http:\/\/spacingvancouver.ca\/?p=3897"},"modified":"2017-01-16T09:23:50","modified_gmt":"2017-01-16T17:23:50","slug":"vancouvers-love-hate-relationship-with-neon","status":"publish","type":"post","link":"https:\/\/spacing.ca\/vancouver\/2011\/11\/07\/vancouvers-love-hate-relationship-with-neon\/","title":{"rendered":"Vancouver&#8217;s Love-Hate Relationship with Neon"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" alignnone\" src=\"http:\/\/spacingmedia.com\/spacingvancouver\/wp-content\/uploads\/features\/indepth_feature-VAN.gif\" alt=\"\" width=\"600\" height=\"72\" \/><\/p>\n<p>The history of neon in Vancouver reflects the history of the city itself. Neon first symbolized Vancouver\u2019s arrival as a booming metropolis in the 1920s and 1930s. At neon\u2019s peak, there were 19,000 signs brightening Vancouver\u2019s streets. By the 1960s, however, &#8220;urban&#8221; became a dirty word and urbanism gave way to naturalism. Neon was seen as a scar on Vancouver\u2019s beautiful natural landscape and could not be removed fast enough. A 1974 by-law restricting their usage &#8211; led by future councillor Warnett Kennedy &#8211;\u00a0 delivered the coup de gr\u00e2ce.<\/p>\n<p>In recent years the tide has turned. Beginning around Expo 86, Vancouver began to realize it could be a city \u2018in nature\u2019 rather than a just a &#8216;city of nature.&#8217; We began getting our urban groove back. By the mid 90s, a nostalgia for neon was emerging and, a decade later, neon has regained a central and celebrated position in Vancouver&#8217;s urban identity.<\/p>\n<p>This story arc is featured\u00a0in the\u00a0<a href=\"http:\/\/www.museumofvancouver.ca\/exhibitions\/exhibit\/neon-vancouver-ugly-vancouver\">Museum of Vancouver<\/a> (MOV)&#8217;s current exhibition:\u00a0<a href=\"https:\/\/spacing.ca\/vancouver\/2011\/09\/23\/release-museum-of-vancouver-neon-vancouver-ugly-vancouver\/\">Neon Vancouver | Ugly Vancouver<\/a>. The show presents a fascinating look at the rapid growth of neon signs throughout the 50s, 60s and 70s and the visual purity crusade that almost banished them from Vancouver streets.<\/p>\n<p>Curated by MOV&#8217;s \u00a0Joan Seidl and designed by\u00a0<a href=\"http:\/\/resolvedesign.wordpress.com\/2011\/09\/22\/announcing-neon-vancouverugly-vancouver\/\">Resolve Design<\/a>, the exhibition digs into the museum&#8217;s historic neon collection and resurrects some of our city\u2019s former neon magic. The signs are enhanced by accompanying photography by the late local photographer Walter Griba, on public display for the first time.<\/p>\n<p>The exhibit&#8217;s sign highlights include long\u2010time favourites like the <em>Regent Tailors<\/em>, <em>Owl Drug<\/em>, and the <em>Drake Hotel<\/em>. These signs are complimented by recently acquired signs such as <em>Clark\u2019s Beauty Salon<\/em> (formerly on Main Street) and the B<em>lue Eagle Caf\u00e9<\/em> (from East Hastings Street, next to the recently demolished Pantages Theatre). The show also includes signs in the permanent collection, including the popular <em>Smiling Buddha Cabaret<\/em> and the quirky \u201c<em>Jesus Saves<\/em>\u201d signs. Altogether, there are 22 signs in the exhibition and another eight in the permanent collection. Joan hopes that visitors will\u00a0question &#8220;how we collectively construct the way our city is portrayed.\u201d<\/p>\n<figure id=\"attachment_4015\" aria-describedby=\"caption-attachment-4015\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/spacing.ca\/network\/wp-content\/uploads\/sites\/6\/VRStreetEHastingaColumbToESsidePola1969Nov99CP.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4015 size-full\" title=\"VRStreetEHastingaColumbToESsidePola1969Nov99CP\" src=\"http:\/\/spacing.ca\/vancouver\/wp-content\/uploads\/sites\/6\/VRStreetEHastingaColumbToESsidePola1969Nov99CP.jpg\" width=\"1000\" height=\"675\" srcset=\"https:\/\/spacing.ca\/vancouver\/wp-content\/uploads\/sites\/6\/VRStreetEHastingaColumbToESsidePola1969Nov99CP.jpg 1000w, https:\/\/spacing.ca\/vancouver\/wp-content\/uploads\/sites\/6\/VRStreetEHastingaColumbToESsidePola1969Nov99CP-600x405.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-4015\" class=\"wp-caption-text\">Hastings St photograph by Walter Griba. Courtesy of the Museum of Vancouver<\/figcaption><\/figure>\n<p>Vancouver&#8217;s love-hate relationship with neon reflects a broader tension in the urbanism community. Are neon signs\u2014which exploded in popularity with the rise of the automobile\u2014compatible with a truly urban landscape?<\/p>\n<p>Local historian\u00a0<a href=\"http:\/\/www.johnatkin.com\/who.htm\">John Atkin<\/a> thinks they are. John was involved with\u00a0<em>Glowing in the Dark<\/em>, a 1994 documentary film on Vancouver&#8217;s neon and curated the award-winning\u00a0<em>City Lights: Neon in Vancouver<\/em>, a 2009 exhibit at the Vancouver Museum (now named the Museum of Vancouver).<\/p>\n<p>Although neon signs were first installed to attract and entice passing vehicles, John sees neon as an essential part of good urbanism, pointing to the recently installed rotating Diamond Restaurant sign overlooking Gassy Jack Square in Gastown as a great example of pedestrian-friendly neon.<\/p>\n<p>John believes that a city needs more than street lights to make it feel welcoming.\u00a0Neon adds a particular quality of ambient light that simply cannot be replaced by other types of lighting. This ambient glow is particularly well-suited for\u00a0\u00a0Vancouver&#8217;s often overcast skies and wet streets. \u00a0According to John, \u201cthere is nothing sexier that the reflection of neon on wet concrete.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3040 aligncenter\" src=\"http:\/\/spacing.ca\/vancouver\/wp-content\/uploads\/sites\/6\/MoV_Neon.jpg\" alt=\"MoV_Neon\" width=\"600\" height=\"348\" \/><\/p>\n<p>A lack of ambient light detracts from\u00a0public spaces. As an example, he notes that while Chinatown has three times more street lights than Robson Street, Robson feels more inviting to pedestrians. This is because of the ambient light generated by signage, store fronts, and window displays. Neon enhances the pedestrian experience even further. Just look how popular\u00a0world-famous urban spaces like New York City\u2019s Times Square or London\u2019s Picadilly Circus are with\u00a0pedestrians.<\/p>\n<p>John is heartened by the resurgence of neon in Vancouver in recent years,\u00a0including the attention it is getting from\u00a0the MOV exhibition. While many feel this resurgence is\u00a0inspired by nostalgia or a growing appreciation for heritage in our quickly evolving city, he sees it in different terms.\u00a0We may be looking in the rear-view mirror, but we are heading forward. If\u00a0restoring the <em>Save-on-Meats<\/em> sign is a nod to history, new signs at the <em>Georgia Hotel<\/em> and <em>Shore Club<\/em> point to the future.<\/p>\n<p>***<\/p>\n<p><em>For those interested in learning more about the exhibition and the history of neon in Vancouver, Joan Seidl will be giving a &#8220;Curator&#8217;s Talk and Tour&#8221; on December 1st at 7pm. \u00a0The talks are free with\u00a0admission\u00a0to the museum ($12 or free to members).<\/em><\/p>\n<p><strong>DETAILS:<\/strong><\/p>\n<p><strong>Neon Vancouver | Ugly Vancouver<\/strong><\/p>\n<p><strong>Location:<\/strong> <a href=\"http:\/\/www.museumofvancouver.ca\/about\">Museum of Vancouver<\/a>, 1100 Chestnut Street, Vancouver<br \/>\n<strong>Dates:<\/strong> Thursday, October 13, 2011 &#8211; Sunday, August 12, 2012<br \/>\n<strong>Cost:<\/strong> Included with admission to the museum ($12 adults) | MOV Members free.<\/p>\n<p><strong>Curator&#8217;s Talk with Joan Seidl:<\/strong> December 1st 2011. 7pm. Free with admission.<\/p>\n<p><em>More information visit the Museum of Vancouver <a href=\"http:\/\/www.museumofvancouver.ca\/exhibitions\/exhibit\/neon-vancouver-ugly-vancouver\">website<\/a><\/em>.<\/p>\n<p>**<\/p>\n<p><em><strong>Yuri Artibise<\/strong> is a public policy analyst and social media specialist interested in \u00a0making our cities more livable, community-oriented places one block at a time.\u00a0He is the Executive Director of the\u00a0<a href=\"http:\/\/vancouverplanning.ca\/\" target=\"_blank\" rel=\"nofollow\">Vancouver City Planning Commission<\/a>, and the principle of Yurbanism, a community engagement and communications consultancy\u00a0working with a variety of community-oriented initiatives. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The history of neon in Vancouver reflects the history of the city itself. Neon first symbolized Vancouver\u2019s arrival as a booming metropolis in the 1920s and 1930s. At neon\u2019s peak, there were 19,000 signs brightening Vancouver\u2019s streets. By the 1960s, however, &#8220;urban&#8221; became a dirty word and urbanism gave way to naturalism. Neon was seen<a href=\"https:\/\/spacing.ca\/vancouver\/2011\/11\/07\/vancouvers-love-hate-relationship-with-neon\/\">Continue reading <span class=\"sr-only\">&#8220;Vancouver&#8217;s Love-Hate Relationship with Neon&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6024,"featured_media":4014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[11231,11232,11233,36],"tags":[23,398,360,361,357,359,358,3,11350,214],"class_list":["post-3897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosities","category-features","category-history","category-streetscape","tag-historical","tag-indepth-features","tag-joan-seidl","tag-john-atkin","tag-museum-of-vancouver","tag-neon","tag-neon-signs","tag-public-space","tag-signs","tag-vancouver-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vancouver&#039;s Love-Hate Relationship with Neon - Spacing Vancouver<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacing.ca\/vancouver\/2011\/11\/07\/vancouvers-love-hate-relationship-with-neon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vancouver&#039;s Love-Hate Relationship with Neon - Spacing Vancouver\" \/>\n<meta property=\"og:description\" content=\"The history of neon in Vancouver reflects the history of the city itself. Neon first symbolized Vancouver\u2019s arrival as a booming metropolis in the 1920s and 1930s. At neon\u2019s peak, there were 19,000 signs brightening Vancouver\u2019s streets. By the 1960s, however, &#8220;urban&#8221; became a dirty word and urbanism gave way to naturalism. 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