| Do you think you can make a commercial for Toronto that’s better than those ad agency campaigns? Toronto has always been a hard place to sum up -- slick marketing campaigns are often criticized for not getting to the heart of what makes this city great and why people should visit. Now you have the chance to make your own commercial for Spacing’s
My Toronto video contest.
Over the summer, put together your own 30-second commercial for Toronto. Use your camcorder, camera phone, or even a still camera. Edit it, animate it, set it to music, or give it a voice-over. Be creative. When you’re done, upload it to our YouTube group. Famous places like the CN Tower are fine, but in making your commercial, you should think about the subtle stuff in your neighbourhood -- from Malvern to Kensington to Long Branch -- that makes Toronto unique. The commercials will be judged both by jury and by popular vote, and the best will be shown at a public event. If you know of a budding filmmaker that loves Toronto but might not reading Spacing, please let them know. Help us spread the word to all corners of the city. DEADLINE EXTENDED: Friday, September 21st. - - - - - - - - - - - - - - - - - - - VIDEO REQUIREMENTS Make it 30 seconds. Otherwise, you're the creative director with complete control on this project -- pretend you're making a "real" television commercial Upload it to your YouTube account, then add it to the Spacing Video Contest group. We will notify you by email if your entry is chosen, so make sure you check your YouTube email account, or list your alternative email in your profile. Music. This is a tricky one. Using original music is ideal, but sometimes in making a promotional video a piece of popular music that you might not have permission for (or can't afford) is copyrighted. As this is a non-profit contest with, as of yet, no formal arrangement to use these short films in an actual campaign, we'll operate as if copyrighted material is being used fairly and for a good and non-profit cause -- but do be aware that it might limit what happens to your film in the future, and/or how it is received by the public and/or judges. Using local bands or musicians is a good idea as it allows you to contact them for permission and explain why you want to use their music. But if you're chased down by Kanye West's lawyer because "Touch the Sky" was the only song that could do Toronto justice, you're on your own! - - - - - - - - - - - - - - - - - - - CONTACT: Shawn Micallef [ email ] • [ 416 644 1017 ] If you do not have a YouTube account, drop them off at our office on DVD: - - - - - - - - - - - - - - - - - - - spacing.ca :: SpacingWire :: SpacingPhotos :: subscribe :: contact
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