Posters reflect their neighbourhood and provide it with a visual signature. On Queen Street (on the left), the posters are a veritable battle of the bands, trying to attract the attention of the patrons of the bars and concert venues along the street. A few blocks north, in Chinatown (on the right), many posters include Chinese characters, and they advertise locally-relevant services such as training for the Test of English as a Foreign Language (TOEFL).