File this under: WHY ISN’T THE TTC COMING UP WITH THESE IDEAS?
The Metropass Affinity Program (MAP) is an initiative by the Sierra Club of Canada that is just being launched and needs public input. The MAP could vastly increase transit usage by rewarding people for a good action (choosing transit over private automobile), rather than punishing people for a bad action (choosing their car over transit). The main thrust of the plan is to have participating businesses give discounts/incentives to anyone that shows a current and valid Metropass. It gives people more incentive to buy a Metropass. The TTC is not involved in this, but there is hope. Check out the site: www.themap.ca.