Each Monday, we bring you some of the popular posts from our sister blog, Spacing Montréal. We’ll keep an eye open for topics and discussions that are pertinent to current public space issues in Toronto.
• Most people probably don’t look at a city’s steel and glass buildings, asphalt roads, and pollution and think about rain forest eco-systems but Alanah Heffez digs up some old university environmental science knowledge and creates a real interesting metaphor about the concrete and the not-so concrete jungles.
• Greater Montréal, which contains 78 municipalities and over 3-and-a-half million people, has just creating its own brand in order to try to promote itself internationally. With a price tag of almost $500, 000, take a look for yourself and think about what you would have put that money towards.
• With autumn rolling in quick and turning most of our foliage from “beautiful” to “bagged-at-the-curb”, here’s another great Tree Tuesday post (English) from Bronwyn Chester about ginkgo biloba and the efficiency of French arboreal terms.
photo by Alanah Heffez
3 comments
Now Toronto has more bragging rights over Montreal — we had our own multi-million-dollar crappy international branding campaign (“Toronto Unlimited”) before they had one!
Is there a need to “brand” absolutely everything??
I think it was in the National Post online article where I read about the Greater Montreal logo where someone commented “Well, at least Toronto Unlimited doesn’t look so bad anymore”.
I have to admit, I had the same reaction to Montreal’s (sorry, Greater Montreal’s) new logo. It made me feel like Toronto’s own effort that resulted in the horrid Unlimited thing is not so embarrassing. I guess cities all over the world must be going through this.