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Canadian Urbanism Uncovered

Postcards from the edge

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These fine postcards of Toronto were purchased yesterday at Honest Eds. They were printed by an Italian company in 1976, when Toronto was a smaller place, not even a megacity yet. It’s unclear how many were printed up back then, but it’s easy to imagine that thousands of these cards were purchased and sent off to friends and relatives around the world — cardboard ambassadors carrying Toronto’s message of natural beauty and grandeur, encouraging them to visit Toronto for themselves. Perhaps these cards could be part of a new tourist campaign to lure even more folks to Toronto.

(Thanks to Jeff Bezaire for buying them on his first trip ever to Honest Eds)

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9 comments

  1. I wonder what was on the Niagara Falls postcards.

  2. This IS how Toronto should be marketed. Toronto needs to leverage what it’s got and tell it to the world. Niagara Falls is part of the Toronto experience. The megacity of Toronto, its playground satellite of Niagara Falls and other surrounding sites like the lakes and nature, Waterloo as a tech hub for Toronto. The Kingston, Blue Mountain, Algonquin Park (yes, ti’s far but it’s us) are all things Toronto should take advantage of when marketing itself.

  3. Those postcards should say Toronto(ish) or something similar.

    Toronto(give or take a 2 hour drive through hell)

  4. This used to be the site of the Island Airport, until we dug a very, very deep hole and pushed it in!

  5. “Toronto(give or take a 2 hour drive through hell) ”

    Aw, it’s not that bad. There’s two skyways en route and a pirate ship!

  6. The pirate ship looks like an old shipwreck in Lake Ontario, and is at Jordan, about 5 minutes before getting to St. Catharines, next to some themed highway-side restaurant.

    Old Highway 8 is the better drive. Kitsch includes a giant giraffe of what looks like auto parts upon entering St. Catharines, plus there’s all those fruit stands, vineyards, and Loyalist-era houses.