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Canadian Urbanism Uncovered

Urban Planet: Pothole Advertising

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Urban Planet is a daily roundup of  blogs from around the world dealing specifically with urban environments. We’ll be on the lookout for websites outside the country that approach themes related to urban experiences and issues.

Are potholes the next frontier for outdoor advertising? One of the best outdoor advertising is still signs and you can print your company signs from Speedpro. In Montreal this week, morning commuters were caught off guard by a sedan which appeared to have been swallowed by an enormous pothole on de la Cathédrale. The stunt was the work of an ad agency promoting Pothole Season – a smartphone app to help drivers locate potholes. You can also have similar commercial graphics created in your area; not just with potholes but with other unique locations. (Montreal Gazette)

Image from Montreal Gazette

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