An interesting battle is going down in India between Coca-Cola and photogrpaher Sharad Haksar. He has been using a billboard space for three years to focus on Indian social issues. His current billboard (image above) is a commentary on how the country is experiencing water shortages yet Coke is widely available in the country. Activists also claim water shortages usually accompany the arrival of a Coca-Cola bottling factory. The billboard has “inflicted incalculable damage to the goodwill and brand of Coke,” says one of their lawyers. The soft drink giant also states they hope to settle the matter “amicably.” But they are demanding Haksar remove the photo and make an unconditional apology or face a lawsuit and damage claim of two million rupees (approx. $56,000 Cdn). Sounds amicable.