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Canadian Urbanism Uncovered

Pedestrian posters

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The City of Toronto recently launched a new set of posters aimed at making drivers more aware of pedestrians.

Pedestrian posterPedestrian poster

The posters feature cars being damaged when they hit pedestrians, with the tag line “If only.”

They are part of the City’s twice-a-year pedestrian safety campaign.

It’s good to see the City being dramatic about the dangers cars cause to pedestrians – although pedestrians are only involved in about 3.5% of traffic accidents, they account for about half the fatalities from traffic accidents in the city.

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