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Canadian Urbanism Uncovered

SPACING: advertising vehicles

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We know that there are lots of Spacing readers who are comfortable with outdoor advertising. We still like you. But we’re sure almost all of you would agree that mobile advertising trucks, specifically sent out into the streets of Toronto to sit in gridlock, are not good for anyone except the advertisers. It doesn’t matter if they are running on bio-diesel fuel, or are capable of delivering water to the homeless (yes, that is what MotoMedia says their vehicles do in their down time), these trucks create smog, contribute to our traffic problems, and they circumvent our signage bylaws. Both Montreal and Vancouver have banned this form of advertising. The Toronto Public Space Committee is holding a public meeting Tuesday on how to stop the proliferation of ad trucks. We know there are city councillors who will work to keep these things off the streets. Click here for more info. Or read the Spacing article by Nick Anapliotis on the state of mobile advertising in Toronto.

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