The TTC has finally had enough of boring, old internal “engineer speak” it uses to refer to the various of models of subway trains it has used through the years. With the TTC opting for a radical new design for its next-generation trains, it wants a radical new name for the fleet. So it’s having a Name the Subway Train contest.
This is good news — it may be the first non-lame marketing idea the TTC has had in some time.
Commissioners will discuss details of the contest as well as the future of the subway at their monthly meeting today. It’s expected the contest will be part of a new train unveiling June 5 at Davisville Station. Read the full article in the Star.