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Canadian Urbanism Uncovered

SPACING: Beware the Ides of Merch?

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One of Spacing’s on-going beefs with the TTC is how poor of a job it does of marketing itself. Once and a while they will do something that we may even say is pretty good, but those experiences are far and few between. Spacing’s managing editor Dale Duncan wrote an article about this topic called “Beware of The Ides of Merch?” in our current issue of the magazine and is this week’s Spacing.ca Monday morning article.

If this kind of TTC talk tickles your fancy, then check out John Lorinc’s piece in the Globe and Mail from last week.

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One comment

  1. With the success of the buttons is Spacing planning on expanding their merchandise? Since the TTC doesn’t seem interested in self-promotion why not make some more money off of it? How far can Spacing go without violating the TTC trademark?