Oh boy! Oh yay! The Guaranteed Milk Bottle will be saved!
Our infrastructure may be crumbling, our highways a-tangle, our government corrupt, but a fresh coat of paint on this silly old water tower so warms my heart.
Why does it matter? Why do I care?
In the 1980s my dad lived on Quesnel street, just down the hill from the Guaranteed Pure Milk dairy plant on Lucien l’Allier. To a kid raised on the likes of Maurice Sendak, a 10-meter-tall milk bottle against a backdrop of impenetrable office buildings, was simply something I could relate to.
Illustration from Maurice Sendak’s book “In the Night Kitchen”
It seems I’m not the only one who gets warm fuzzy flashbacks every time I pass the Guaranteed Pure Milk bottle: Andy Riga’s post about the restoration project generated a slew of childhood memories from across generations. The milk bottle in the city skyline has surely beguiled children ever since it was built in 1932.
Perhaps all of us who grew up with a giant milk bottle on the horizon still have the feeling that it – and by extension the street corner, the neighbourhood, the whole city – belongs just a little bit to us.
The other feel-good thing is that a number of private companies have chipped in to restore the whimsical icon. The main sponsor is the milk marketing board whom, I suppose, gain a massive, much-loved product placement out of the deal.
Despite the recent investment, the bottle-shaped water tower may be moved in the future.